GAP and Macy’s have launched their first-ever collaboration with a new line of nightwear and lingerie.
The items are only $12.50 and are made of soft and breathable fabrics for sleeping and relaxing.
Department store Macy’s has partnered with casualwear brand Gap to create a new line of sleepwear and underwear for men and women.
Products in this line are available online and in store at Macy’s, range in price from $12.50 to $79.95, and come in sizes XS through XL.
Customers can expect cozy pajama sets, plush loungewear, underwear and singlets.
Select pieces are made from organic stretch cotton and Gap’s proprietary Breathe fabric, which is a soft and breathable jersey knit.
Rachel Canvas, Macy’s VP of Merchandising, Active, Basics, Outdoor said, “This collection is a great addition to our men’s and women’s essentials range, offering classic yet modern style with quality fabrics and fit.”
The pieces in the collection have a clean, modern look with solid colors and muted tones.
Each item is designed to be a versatile classic that offers customers comfort both day and night.
Brand partnerships are no stranger to Gap.
The San Francisco-based chain attracted a younger generation of customers with its Yeezy Gap line, a collaboration with rapper Kanye West that ran from 2020 to 2022.
This led to another collaboration with Balenciaga, an upscale designer brand.
Partners in decline?
But both Gap and Macy’s have struggled with store closures in recent years.
In 2020, Gap announced plans to close around 350 locations by the end of 2023, including Banana Republic stores owned by Gap Inc.
The retailer said in a statement that it is aiming for a “smaller and healthier store fleet”.
As a result, many of the closed locations were in malls that suffer from lower footfall compared to other shopping environments.
Macy’s has now closed around 100 stores since 2020
In-store battles are familiar territory for many department stores and clothing retailers.
Macy’s rival Nordstrom recently closed a flagship location in a major city.
And around 100 occasion wear stores across eight brands have closed after the parent company suddenly went out of business.