Logan Paul was branded the ‘worst brother ever’ when he struck a massive prime sponsorship deal with Jake’s rival Dana White

LOGAN PAUL was branded the “worst brother ever” when he struck a massive prime sponsorship deal with his brother Jake’s rival, Dana White.

UFC President White and Jake have fallen out over the years, sparking a feud between them.

Logan Paul with UFC President Dana White


Logan Paul with UFC President Dana WhitePhoto credit: @LoganPaul
Logan Paul with his younger brother Jake


Logan Paul with his younger brother JakePhoto credit: @jakepaul

But the rivalry hasn’t stopped Logan from teaming up with the UFC as Prime became the company’s new official global sports drink.

It’s the latest milestone in the American’s collaboration with former boxing opponent and friend KSI.

The pair launched Prime drinking drink in 2022 with stunning success and even became Arsenal sponsors.

That’s despite brother Jake’s longstanding feud with KSI, which appears to be settled in an in-ring grudge match this year.

And after Logan, 27, once again linked up with an enemy of Jake in White, fans claimed he was disloyal.

One said, “Logan Paul has to be the worst brother ever.”

Another said, “There’s no way Logan Paul has befriended his brother’s two rivals: KSI and Dana White.”

One added: “Logan Paul is the worst brother ever. His brother has serious problems with two guys he does business with.”


Jake, 26, has yet to comment on Logan’s latest partnership for the UFC and White.

But in the past he has been fully supportive of his older brother’s work with bitter enemy KSI, 29.

Jake said on a podcast, “I think it’s goofy, I think it’s smart.

“They’re doing well, Logan sort of runs the whole company but obviously KSI has a big name but it’s killing it and I’m proud of Logan and it’s very smart of him.”

Jake has targeted the UFC and White’s pay structure for fighters and has called for the minimum wage to be increased alongside health care.

He told SunSport: “I don’t know about the fans, the feud between Dana and I was huge hype and attracting a lot of media.

“And there was a bunch of shit going back and forth, but my main thing is that the fighters get paid more

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“Raising the fighters’ minimum to $50,000 when it’s now $12,000 (£9,700) to get them long-term health care. That’s what it’s all about.”

Jake Paul speaking to SunSport


Jake Paul speaking to SunSportCredit: Richard Pelham / The Sun

https://www.the-sun.com/sport/7278696/logan-paul-prime-ufc-brother-jake-dana-white/ Logan Paul was branded the ‘worst brother ever’ when he struck a massive prime sponsorship deal with Jake’s rival Dana White


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