THE apple doesn’t fall far from the tree when it comes to the James family.
Bronny James, son of NBA legend LeBron James, has reportedly signed a NIL (name, likeness and likeness) contract with Nike along with four other of the country’s top amateur basketball players.
Bronny, 18, is following in his father’s footsteps after he signed a lifetime deal with the Oregon-based company in 2015 that’s reportedly worth more than $1 billion, according to Business Insider.
Per Complex, Bronny said, “Nike has been a part of my family for as long as I can remember.”
“To get the chance to team up with them and continue my family’s legacy both on the court and in the community is wild – it really means a lot to me.”
Point guard Bronny, ESPN’s 34th prospect with a four-star grade, will graduate from Sierra Canyon High School next summer.
Bronny has yet to explain, however, as ESPN reports he’s received offers from Kentucky, Memphis, Michigan, Oregon, USC and especially the state of Ohio – of which his father is a known fan.
One of three high schoolers to sign with NIL Deals NikeBronny was accompanied by guards Juju Watkins (Sierra Canyon High School) and DJ Wagner (Camden High School).
Point guard Caitlin Clark (Iowa) and guard Haley Jones (Stanford) were also signed.
Nike said in a statement: “Every athlete is recognized as a player who paves the way for the next generation on and off the pitch.
“These athletes are pushing Nike to think of new ways in which the game can break down barriers, bring people together, build communities and shape the future.”
Meanwhile, LeBron is preparing for his 20th NBA season.
The eighteen-time NBA All-Star, four-time NBA MVP and four-time NBA champion is also gearing up to release more colorways of his Nike LeBron 20 boots, which were released last month.
The latest commercial for these new kicks – which stars Bronny – sees LeBron jumping in and out of a swimming pool before running off saying: “LeBron 20s, need I say more?”
https://www.the-sun.com/sport/6412769/lebron-james-son-bronny-signs-nike-endorsement-deal/ LeBron James’ son Bronny is one of five players to sign a Nike endorsement deal