Kylie Jenner submits a new cosmetic product brand just a week after launching mascara
KYLIE Jenner has filed a new trademark for the name of her cult-favorite lip product, Gloss Drip, which The US Sun can exclusively reveal.
After registering trademarks for seven more Kylie Cosmetics products, she’s looking to add ownership to her $1 billion business empire.
Kylie, 25, filed a trademark for the name of her product, Gloss Drip, on March 13.
Gloss Drip complements the beauty mogul’s seven other Kylie Cosmetics products, including Kylie Jenner’s Kylie Lip Kit, Kybrow, Kyliner, Kyshadow, Kylighter, Kylash and Glitter Eyes.
The Kardashian star tends to brand everything with her first name, although the products Glitter Eyes and now Gloss Drip seem to be the anomaly.
Kylie appears to be taking action to claim ownership of this name as Kylie Cosmetics competes with other beauty companies in the market.
Just a week after launching her own mascara, she had her sights set on expanding her reach in the beauty industry.
Not only does the Hulu star have her eye on the beauty industry, she’s also planning to relaunch Kylie Swim.
In November, The US Sun reported Kylie filed five new trademarks for the brand after they were “dismissed” on July 11, 2022.
Kylie was originally scheduled to reactivate her swimwear line trademarks on July 25; However, the applications were not processed until October 24.
Her five brands for Kylie Swim promise new swimsuits, coverups, beach towels, bags, sunglasses and even goggles and floaties.
However, Kylie Swim could potentially be rebranded as her trademarks are now filed under the shortened name “KSWM.”
Although the brand is still listed as “Kylie Swim” in the star’s Instagram bio.
The mother of two also has her sights set on the future of her daughter Stormi, who is inheriting her business empire.
In September, The US Sun reported Kylie had filed three new brands for her five-year-old.
The Kardashian star first applied for Stormi World trademark rights shortly after her daughter’s first birthday in 2019.
However, nothing has yet been submitted for their one-year-old son, Aire.
The first of Stormi’s three brands stands for “Advertising and Support Services” to “promote the goods and services of others”.
It also describes “retail services”, including “gifts; general consumer goods; apparel; clothing accessories; toys; sporting goods; beauty products; cosmetics; skin care and fragrances.”
The second trademark filed for Stormi World states: “Toy figures; doll accessories; dolls; painting toys; children’s toys; mechanical action toys; electronic action toys; Action figure playsets and soft sculpt toys.”
The extensive list goes on and includes “bath toys; jigsaw puzzles; board games; toy jewelry; game racket; dolls; handheld devices for playing electronic games; educational toys for children to develop fine motor and cognitive skills; musical toys; toy food; toy cookware; toy cameras; baby gym equipment; cue balls and sports balls.”
Finally, Stormi World’s third brand includes garments such as “Coats; Dresses; Shoes; headgear; Jackets; Pullover; loungewear; rompers; scarves; shirts; Pullover; Underwear; socks; hosiery; swimwear; cloth bibs; Gloves; sleepwear; One-piece infant and toddler clothing and costumes for use in children’s dress-up game.”
However, Stormi’s potential burgeoning business empire has long been underway.
Kylie first made sure her daughter had a trademark on both her name and Stormi World as the toddler had barely turned one.
The trademarks Kylie submitted for Stormi, now four, in 2019 contained the same descriptions, although four years later fans have yet to see a product or service made from the trademark.
As Kylie prepares Stormi to grow into her multi-million dollar empire, the star has flatly refused to build a business path for her son.
https://www.the-sun.com/entertainment/7727287/kylie-jenner-kardashian-new-trademark-cosmetics-gloss-drip-mascara/ Kylie Jenner submits a new cosmetic product brand just a week after launching mascara