Kylie Jenner is relaunching Kylie Swim and opening a retail store after the line closed following fan complaints about ‘cheap’ suits

KYLIE Jenner is planning to relaunch her Kylie Swim line by opening a retail store, having previously shut down the brand following fan complaints that the swimsuits were “cheap”.

Kylie, 24, launched Kylie Swim in September 2021 but hasn’t released a new line of swimsuits since.

Kylie Jenner has plans to relaunch her swimwear line and open a retail store

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Kylie Jenner has plans to relaunch her swimwear line and open a retail storeCredit: INSTAGRAM/kylieswim
Fans suspected Kylie had shut down the swimsuit line after customers complained about

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Fans suspected Kylie had shut down the swimsuit line after customers complained about “cheap” items

Her Kylie Swim trademarks were “fired” on July 11, 2022, as fans assumed the makeup mogul had shut down the unsuccessful business.

But The Sun can exclusively reveal that Kylie is trying again when she requested the “revival” of the dead brands on July 25.

The Kardashians star also submitted new trademarks for “Kylie Swim by Kylie Jenner” and “Kylie Swim” on the same day.

The marks are for a clothing boutique, as described at the United States Patent and Trademark Office.

The description of the brands read: “Retail services for swimwear, beachwear and accessories and gifts.”

The mother of two stopped promoting the brand on Instagram on June 1.

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While certain swimsuits are sold out on the site, many are still available.

Suits range from $40 to $85.

SWIMSUIT GAME

When fans received their items last year, many complained about the poor quality.

One took to TikTok to show off the swimsuits.

When increasing the fabric, the threads were loose due to unfinished stitching.

The TikToker then lifted the item up to the window to see how see-through the material was.

The threads weren’t sewn properly on another bathing suit either.

One fan commented on the video: “She makes so much money and couldn’t invest in making high quality swimwear.”

A second said: “This just goes to show how much Photoshop your team uses.”

A third wrote: “This is literally so embarrassing. I can’t believe she’s selling this to people.”

Despite the failure of the swimsuit company, the billionaire has found success with her lines Kylie Cosmetics, Kylie Skin and Kylie Baby.

PERSONAL LIFE

The relaunch comes after the birth of her son in March with rapper boyfriend Travis Scott.

Kylie has yet to reveal a photo of her baby, which she originally named Wolf.

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She revealed weeks later that she decided to change his name because the nickname “didn’t really feel like it was him.”

Kylie was with her daughter Stormi, 4, when she went to Travis’ concert in London recently.

Kylie launched the brand in September 2021

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Kylie launched the brand in September 2021Photo credit: Instagram
She hasn't promoted the items in months

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She hasn’t promoted the items in monthsCredit: Instagram/Kylie Jenner
Kylie has been spending time with her family as she recently took her daughter to London to see one of Travis' concerts

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Kylie has been spending time with her family as she recently took her daughter to London to see one of Travis’ concertsPhoto credit: Getty Images – Getty

https://www.the-sun.com/entertainment/5962480/kylie-jenner-relaunch-swimwear-open-retail-store/ Kylie Jenner is relaunching Kylie Swim and opening a retail store after the line closed following fan complaints about ‘cheap’ suits

Aila Slisco

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