FOOD giant Kroger has discontinued a popular sauce, shocking fans.
In a social media post, Kroger confirmed that the Private Selection Kansas City-inspired BBQ sauce has been discontinued.
One reviewer called the sauce, which is said to reflect the flavor of Kansas City’s famous barbecue, “the best BBQ sauce on the market.”
The sauce was part of Kroger’s product line, which also included several barbecue ingredients.
The Kansas City-inspired sauce was promoted as a sweet, spicy, and smoky option ideal for brisket and pork.
The price of the sauce was previously $2.99.
Fans use social media
A customer asked further Xformerly known as Twitter why the sauce was discontinued.
The customer said, “It kept flying off the shelves, so they don’t make it anymore?”
“I will never shop there again,” they added.
In a response, Kroger confirmed that the sauce had been discontinued but did not elaborate.
“Unfortunately, we don’t know the exact reasons, but the most common reason is poor sales or poor performance,” a Kroger representative said of the company’s X account.
While they couldn’t explain why the sauce was discontinued, they did provide an explanation for why it seemed to be “flying off the shelves.”
“In most cases, when a product is removed, it looks like the store is selling more than it actually is because less is being ordered,” Kroger added in another tweet.
Kroger typically discontinues items that are not successful in stores.
SOME SAUCES REMAIN
The Kansas City-inspired BBQ sauce wasn’t the only option Kroger offered for smoked meats.
Kroger’s website sells applewood smoke, honey and maple barbecue sauce, as well as blackstrap molasses and hickory smoke sweet peach barbecue sauce.
In addition to sauce for traditional barbecue, Kroger also offers a Mongolian barbecue sauce for steamed meats.
OTHER ITEMS ON DISPLAY
This isn’t the first time Kroger has removed a popular product.
Last month, Kroger’s Prime Seasonings discontinued the popular Kicked Up Mustard Season & Rub flavor, surprising shoppers.
Spices aren’t the only grilling tools that might be missing from future grilling parties.
Fans of Kroger’s barbecue selection were also disappointed in June when the Private Selection Monterey Jack and Fire-Roasted Red Pepper Angus beef patties were discontinued.
Back in April, Kroger stopped selling a sugar-free hazelnut creamer.
This decision eliminated an affordable option for hazelnut flavors, leaving a consumer feeling “forced” to spend more money.
Customers have criticized some technology changes at Kroger’s front-of-store.
A popular version of Chips Ahoy! Recently, cookies were also taken off the shelves.