KOURTNEY Kardashian’s stepdaughter Alabama Barker’s PrettyLittleThing ad has been suspended for “inappropriate” content.
The 16-year-old posed in pictures that were criticized by an advertising agency for depicting a child in a “sexual” way.
In the campaign, Alabama – whose father Travis Barker is married to Kourtney – wore a pink mini dress, pink heels and orange sunglasses.
She was holding a hose and spraying a nearby hedge. In another picture, she lay on a bed and licked her lips while talking on the phone.
The ad’s text reads, “Channel this teenage dream reality with barely-there micro miniskirts.”
The Advertising Standards Authority (ASA) noted that the image “revealed her breasts,” while another photo from the campaign wore Alabama in a “fitting short dress while she sucked on a lollipop.”
The ASA banned the ad in the UK, saying it “broke our rules which state that ads must not depict or depict in a sexual manner anyone who is or appears to be under 18”.
A spokesman said that Alabama’s sunglasses, which read “THAT’S HOT,” were considered “an allusion to sexual or passionate feelings.”
They added, “We thought that some of her poses would probably be considered sexual as well.
“Several images showed Ms Barker lying on a bed and in one of them she was licking her lips in a sexually suggestive manner.
“Some of the images in which she wore a miniskirt showed Ms Barker crouching or bending her leg, which accentuated the prominence of her thighs to the point that her buttocks were almost visible.
“We also noticed that another picture showed Mrs. Barker
Spraying a water hose positioned between her legs, which we thought drew the eye to her crotch area.
PrettyLittleThing said they “had no intention of sexualizing Ms Barker and disagreed that she was portrayed in a sexual manner”.
The fast fashion retailer added that Alabama and her team approved the images and that the photo of Alabama sucking a lollipop is a nod to the year 2000 trend represented by the campaign.
They also said they wanted to convey a message of body positivity to “encourage and empower young women to embrace their bodies and inspire confidence.”
Alabama has not commented publicly on the ban. The ad may still be shown in the US.
Alabama unveiled her new deal with PrettyLittleThing in March, telling fans, “I’m so excited to finally announce that I’m @prettylittlething’s newest brand ambassador. Stay tuned …”
Her stepmother Kourtney commented on a few hearts while friends offered their congratulations.
But fans almost immediately turned on the teen’s parents for allowing her to model, arguing “she’s just a kid” and “shouldn’t be working.”
“Isn’t she 16? God this world sucks lol,” said one commenter on Reddit.
“I’m getting really old huh… There’s no denying it now that the new generation of influencers is their age,” added another.
A month later, Alabama, as the label’s new ambassador, spoke directly to her fans in a video.
“Hey guys, I’m here on set for my first ever brand ambassador shoot for PLT. I can’t wait for you to see it.”
The new entrepreneur blew the camera a quick kiss before posing in a variety of bright outfits.
Her father, Travis, was branded a “dadager” and criticized by fans for putting Alabama on the modeling street.
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https://www.the-sun.com/entertainment/5968836/kourtney-kardashian-alabama-barker-fashion-ad-banned-inappropriate/ Kourtney Kardashian’s stepdaughter Alabama Barker’s fashion ad has been BANNED for ‘inappropriate’ content because she was 16