Kim Kardashian is suing over the New York-based company’s SKKN beauty line and hits back with furious backlash

KIM Kardashian is being sued by a small business over her SKKN beauty line.

A Brooklyn-based company called Beauty Concepts has filed a lawsuit against the reality star for trademark infringement of her new brands SKKN and SKKN BY Kim.

Kim Kardashian is being sued by a small business over her SKKN beauty line


Kim Kardashian is being sued by a small business over her SKKN beauty linePhoto credit: Hulu
Beauty Concepts claims to own the rights to


Beauty Concepts claims to own the rights to “SKKN+”.Photo credit: Hanna Tveite

Beauty Concepts claims it owns the rights to “SKKN+” and says Kim’s use of the name on her beauty products confuses her customers, TMZ reported.

The company says it’s a Black and women-owned business that survived the pandemic and opened a store – only to learn Kim had launched a brand with a similar name, according to her lawsuit.

Beauty Concepts says they contacted Kim’s team after she submitted papers to get the rights to “SKKN,” telling her they already own the trademark for “SKKN+,” and asking her not to use similar branding.

They claim Kim’s team ignored their request and released their line anyway.

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Kim’s attorney, Michael Rhodes, hit back, calling the lawsuit a “shakedown effort” and claiming it was just an attempt to get her

He told TMZ, “This lawsuit is not what it appears to be. SKKN BY KIM is a new brand following in the footsteps of Ms. Kardashian’s successful KKW line. Building on independent research and development, her company filed a trademark application for SKKN BY KIM to protect the new branded products. This prompted the current shakedown effort.”

“We applaud Ms Lunsford for being a small business owner and for following her dreams. But that doesn’t give her the right to wrongly claim that we did something wrong.

“In its letter, Beauty Concepts claimed rights to a logo composed of SKKN+ and had just applied for trademark protection for that logo. The company was a one-person business offering facials from a single location in Brooklyn. The salon had no signage and was by appointment only. To our knowledge, Beauty Concepts has not sold any products under the SKKN+ name.”

He continued, “Beauty Concepts has asked that we drop the SKKN name. Of course we said no. Beauty Concepts then challenged Ms. Kardashian’s trademark applications to the USPTO. Not surprisingly, the USPTO rejected Beauty Concepts’ own SKKN+ trademark, stating ‘skkn’ means ‘skin’ only. Undaunted, Beauty Concepts then tried to make its business appear more than it was – renting a new storefront, changing its website, etc.

Michael added that “running a small cosmetics business in Brooklyn doesn’t give him the right to shut down a global skincare line.”

Kim and Beauty Concepts are still fighting over who owns the trademark rights.


The mother-of-four launched her new beauty brand earlier this month and has been criticized for charging fans “insane” amounts.

Kim – whose sister Kylie Jenner, 24, has been a hit with her skincare line Kylie Skin for years – described her new range as “prestige.”

The nine items, including a cleanser, toner, and exfoliator, totaled $630.

Some of the specialty products, including a hyaluronic acid serum and night oil, cost $90 and $95, respectively.


The fans were not impressed and complained about the high price.

One tweeted: “$630? That’s better not super big. Who the hell could afford that?”

Another chimed in: “You can get all this stuff for less than $100 from other brands. None of these things are special.”

Despite the reaction, billionaire Kim claims the high prices are a “necessity” to get ingredients in the products that she “actually wouldn’t do without.”

“The comparable products I used were way more expensive, let alone anything,” she told the New York Times.

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“I tried to get the quality at the best possible price, especially the vitamin C serum.”

The mother-of-four also stood by the lengthy nine-step routine, insisting all products were “necessary”.

She dropped the skincare line earlier this month


She dropped the skincare line earlier this monthCredit: Instagram/ Kim Kardashian
She was slammed for charging fans


She was slammed for charging fans “insane amounts” for the productsPhoto credit: Hulu

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https://www.the-sun.com/entertainment/5663075/kim-kardashian-sued-skkn-beauty-line-business-response/ Kim Kardashian is suing over the New York-based company’s SKKN beauty line and hits back with furious backlash

Aila Slisco

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