Kellogg’s discontinued breakfast cereal dubbed the ‘MVP’ as customers plead for its return despite its ‘codeword’ name

CEREAL fans are begging for the return of an old favorite, despite its unusual and mysterious name.

Kellogg’s aficionados have been divided since 2016, when the healthy breakfast cereal product 19, which launched in 1967, was abandoned.

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The lightly sweetened granola consisted of corn, wheat, oat and rice flakes and promised consumers a highly nutritious start to the day.

Product 19 was launched as the cereal brand’s response to General Mills’ Total.

However, despite almost 50 years of success, sales began to decline in the 2000s and in 2016 the company confirmed its cessation.

The statement said: “We are sorry to report that Kellogg’s product 19 Cereals has been discontinued.

“Unfortunately, sales of this grain were not strong enough to allow continued production, so we had to make the difficult decision to discontinue it.”

Now, seven years later, fans are still mourning the loss and are demanding to see it back on shelves.

Taking to Twitter, one fan said, “One of those days I wish it were.” @KelloggsUS would bring back #Product19“

Another added: “Product 19. Sadly it’s no longer made but this was the most amazing cereal.”

“Stayed crisp in the milk, good texture and great taste. Man I miss product 19!”

Meanwhile, a third party responded to a tweet that read: “Discontinued cereal is a pain like no other” and said: “*sobs over product 19’s grave*”

Responding to a picture of the old Kellogg’s variety pack, a Twitter user responded called: “Product 19 is the MVP of the group. Somebody had to say it. Bring it, haters.”

Surprisingly, vitamin muesli’s so-called “haters” think so because of its name and because it was always eaten last as a child.

A Twitter user asked, “What name is Product 19?”

“One story says it was the 19th version of this formula/recipe, the other says it was the 19th product in development that year so they just kept that name,” said an informed Twitter user.

The person who asked the question answered: “It sounds like a CIA code word.”

Another added: “Surprisingly long run for a breakfast cereal whose name makes it look like it’s some kind of nutritive paste made by a totalitarian mega-corporation/shadow government.”

“If they hadn’t named it after something that sounded like industrial waste, they might still be making it,” said another.

Despite the split in the market, there’s even a Change.org petition to Kellogg’s to bring back Product 19.

The petition, created by Rowan Dell-deRonde, currently has over 3,000 signatures, with a new target of 5,000.

Dell-deRonde said, “This was a delicious, healthy alternative to sugary breakfast cereal.”

“I have a big sweet tooth myself and this is one of the few healthy foods that I absolutely love.”

“When I was growing up with my dad, we ate this cereal in the morning and before I knew what it was called, I was calling it ‘Daddy’s Cereal’.

“This muesli is delicious, healthy and brings back a lot of memories for me. Please, Kellogg, bring back product 19.”

A number of petition signatories expressed their “devastation” at the loss and recounted their childhood memories of the grain.