Kellogg’s discontinued breakfast cereal dubbed the ‘MVP’ as customers plead for its return despite its ‘codeword’ name

CEREAL fans are begging for the return of an old favorite, despite its unusual and mysterious name.

Kellogg’s aficionados have been divided since 2016, when the healthy breakfast cereal product 19, which launched in 1967, was abandoned.

Product 19 was launched as a Kellogg's Vitamin Cereal in response to General Mills' Total


Product 19 was launched as a Kellogg’s Vitamin Cereal in response to General Mills’ TotalPhoto credit: Walmart
Kellogg's confirmed the hiring in 2016 after a drop in sales


Kellogg’s confirmed the hiring in 2016 after a drop in salesCredit: Alamy

The lightly sweetened granola consisted of corn, wheat, oat and rice flakes and promised consumers a highly nutritious start to the day.

Product 19 was launched as the cereal brand’s response to General Mills’ Total.

However, despite almost 50 years of success, sales began to decline in the 2000s and in 2016 the company confirmed its cessation.

The statement said: “We are sorry to report that Kellogg’s product 19 Cereals has been discontinued.

Ritz fans are calling for the return of the discontinued snack that could
Burger chain brings back discontinued items after fan petition

“Unfortunately, sales of this grain were not strong enough to allow continued production, so we had to make the difficult decision to discontinue it.”

Now, seven years later, fans are still mourning the loss and are demanding to see it back on shelves.

Taking to Twitter, one fan said, “One of those days I wish it were.” @KelloggsUS would bring back #Product19

Another added: “Product 19. Sadly it’s no longer made but this was the most amazing cereal.”

“Stayed crisp in the milk, good texture and great taste. Man I miss product 19!”

Meanwhile, a third party responded to a tweet that read: “Discontinued cereal is a pain like no other” and said: “*sobs over product 19’s grave*”

Responding to a picture of the old Kellogg’s variety pack, a Twitter user responded called: “Product 19 is the MVP of the group. Somebody had to say it. Bring it, haters.”

Surprisingly, vitamin muesli’s so-called “haters” think so because of its name and because it was always eaten last as a child.

A Twitter user asked, “What name is Product 19?”

“One story says it was the 19th version of this formula/recipe, the other says it was the 19th product in development that year so they just kept that name,” said an informed Twitter user.

The person who asked the question answered: “It sounds like a CIA code word.”

Another added: “Surprisingly long run for a breakfast cereal whose name makes it look like it’s some kind of nutritive paste made by a totalitarian mega-corporation/shadow government.”

“If they hadn’t named it after something that sounded like industrial waste, they might still be making it,” said another.

Despite the split in the market, there’s even a petition to Kellogg’s to bring back Product 19.

The petition, created by Rowan Dell-deRonde, currently has over 3,000 signatures, with a new target of 5,000.

Dell-deRonde said, “This was a delicious, healthy alternative to sugary breakfast cereal.”

“I have a big sweet tooth myself and this is one of the few healthy foods that I absolutely love.”

“When I was growing up with my dad, we ate this cereal in the morning and before I knew what it was called, I was calling it ‘Daddy’s Cereal’.

Kim Kardashian and Tom Brady have been spotted at the same party following dating rumours
Terrible moment when a huge shark appears among swimmers on the busy beach causing panic

“This muesli is delicious, healthy and brings back a lot of memories for me. Please, Kellogg, bring back product 19.”

A number of petition signatories expressed their “devastation” at the loss and recounted their childhood memories of the grain.

Aila Slisco

Aila Slisco is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Aila Slisco joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

Related Articles

Back to top button