According to a source, KANYE West plans to appoint disgraced Jewish founder of American Apparel, Dov Charney, as the new CEO of Yeezy while he plans his career comeback.
Kanye, who was canceled last year because of his anti-Semitic remarks about the Jewish community, has seen his career in tatters.
Back in November, the rapper and entrepreneur was written off by everyone from his talent agency CAA to big-name fashion brands like Adidas, Gap and Balenciaga. Even the bank JP Morgan Chase parted ways with him.
Kanye claimed he lost a staggering “$2 billion in one day” and continues to face mounting lawsuits.
But despite witnessing his business empire implode, Kanye is desperate to keep his Yeezy brand alive.
A source has exclusively told The US Sun that he would like the controversial Charney, who is Jewish, to be on board full-time.
Charney is no stranger to being “cancelled,” as the Canadian entrepreneur and apparel maker was fired by American Apparel’s board of directors in 2014.
He was charged with a number of alleged misconduct, including misappropriating company funds, violating the company’s sexual harassment policy and offering significant severance packages without board approval.
“I want everyone to know that I’m not ‘the Sleaze King,'” Charney later told ABC News in an exclusive interview. “’The Sleaze King’ is a different guy.
“All these allegations against me are rubbish. There are allegations… we have cleared them up. None of this — none of these allegations — has ever been proven,” he said, explaining that some lawsuits have been settled while others have been dismissed.
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He was never accused of committing sexual harassment.
Despite his past, a source close to The US Sun said, “Ye has hired Dov Charney as the new CEO of Yeezy LLC.”
“It’s definitely a risky move given the allegations against him, but Ye supports him and knows what it’s like to be canceled.”
“Dov was a friend, a fabric supplier, he also made t-shirts and mass-produced the new Yeezy line, which was recently unveiled at a low-profile event.”
“He was by Yes’s side for years – before he was cancelled, throughout the drama and now after as he looks to stage his comeback.”
It’s not confirmed if Charney has officially signed a deal with Yeezy LLC and The US Sun has reached out to him for comment but has received no response.
In 2016, following Charney’s earlier scandal, he founded Los Angeles Apparel, which reportedly grew to over 350 employees in its second year of operation.
The venture was a success and Charney is still listed as a Senior Partner on LinkedIn.
Charney, who’s been a regular at Kanye’s Sunday church services over the years, doesn’t seem too bothered about his controversial opinions.
He made the “White Lives Matter” t-shirts that marked the beginning of Kanye’s recent downfall and debuted at Paris Fashion Week.
But despite his support, Rolling Stone claimed Charney later refused to hand over the shirts his company made after the backlash and they were distributed to the homeless.
Ye and his collaborator and stylist Ian Connor, who is also accused by several women of being a rapist according to the point of saleshared a video online showing them being dumped in Skid Row.
Days after fashion week, Kanye said he was planning “Death Con 3 against Jewish people,” an apparent nod to the US military’s Defense Readiness Condition (Defcon), which indicates the level of threats to national security.
Yes’s misuse of the term was seen as his intent to start a metaphorical war against the Jewish people, which he later reinforced.
The former billionaire went on to claim that he was not “anti-Semitic because black people are actually Jews too” and that he was the victim of a “Jewish underground media mafia”.
Meanwhile, Charney, 54, is likely to be spending a lot of time at Ye’s new 7,400-square-foot showroom on Melrose Avenue in West Hollywood, which is next to an Adidas store.
Reports first emerged last month that the space would be a new Kanye merchandise store, but The US Sun revealed that it’s more like a “Yeezy HQ,” according to an insider.
At that time they said: “The vision for use has changed to multi-purpose use, it should not just be a shop.”
“Ye has been throwing parties at the venue for three straight weeks and giving away sample pieces for his latest collection.”
“A release date has not yet been set, but it will be soon. He’s been working hard to prepare everything for his comeback.”
Kanye has been making plans with his new wife, Bianca Censori, who has been by his side for several months following news of their unofficial wedding.
The rapper and his lover have been close for years since she was hired as Yeezy’s head of architecture in 2020.
Their romance blossomed following his divorce from Kim Kardashian, the mother of his four young children.
Bianca helped him prepare for Yeezy Season 10. Social media photos showed models with shaved heads unveiling the new collection after a low-key launch.
Kanye hosted the secret fashion show in Los Angeles on May 1st, which was all about models wearing skin-tight white t-shirts with black pants.