Johnson & Johnson makes major change after 130 years and customers may be confused the next time they shop

JOHNSON & Johnson has announced a big change to its brand that may put customers off.

The pharmaceutical and drug giant has been creating its brand letters in writing for more than 130 years.

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However, this will be abolished as Johnson & Johnson has announced a change in the “next era”.

The letters are “drawn in one stroke of a pen,” which the company says aims to convey “both a sense of unexpectedness and humanity.”

Johnson & Johnson will also adopt a shortened version of its “J&J” brand name.

Additionally, the new brand will include both new graphics and an ampersand.

The company will continue to use red to represent its brand, but it will be redesigned to a “refreshed, “bright and modern” color.

Although Jonnson & Johnson did not predict a specific date, the company said it would roll out its new brand on its products and corporate materials over time.

Customers know the brand best for its lotions, over-the-counter medications and, of course, its vaccine, which has helped slow the spread of Covid-19.

There will also be another change for Johnson & Johnson.

Its Janssen pharmaceuticals segment will be renamed Johnson & Johnson Innovative Medicine.

The name of the company’s medical technology segment unit remains Johnson & Johnson MedTech.

“Our Johnson & Johnson brand identity communicates our bold approach to healthcare innovation while remaining true to caring for our patients around the world,” said Vanessa Broadhurst, executive vice president of global corporate affairs, in a statement about the brand update.

FURTHER CHANGES

Johnson & Johnson’s move comes after other brands shifted their identities.

That includes Kellogg’s, which will rebrand its grain and plant-based foods as “Kellanova.”

“The ‘Kell’ openly acknowledges our enduring connection to the Kellogg Company, while ‘anova’ combines the ‘a’ and the Latin word ‘nova’,
“New” means “new” and signals our ambition to continually evolve into an innovative, next-generation global snacking powerhouse,” Steve Cahillane, chairman and CEO of the food giant, said in a statement.

Additionally, Kellogg’s North American cereal business will operate under the name WK Kellogg Co., honoring founder William Keith Kellogg.

Kraft fans were also hit by a change.

The macaroni and cheese boxes are now called “Kraft Mac & Cheese.”

There is also a new logo on the boxes.

“The iconic blue box now features only a solid shade of blue, reinforcing the brand’s most recognizable asset – the pasta smile, now even more delicious and full of creamy, cheesy goodness,” Kraft said of the change.

This was the first time the company changed its logo in 85 years.

It’s also worth noting that some grocers have made changes to their layouts.

However, not everyone likes this as one Kroger shopper complained that he couldn’t find his favorite products.

Although the details were unclear, Kroger sent the following message:

“Store layouts are based on many different factors, including customer trends, feedback and reports,” it said.

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