“It’s Mike’s Daughter” – Jasmine, Michael Jordan’s daughter while working for her father’s brand and becoming a professional

Hall of Famer and Chicago Bulls legendary Michael Jordan has five children, three from his first wife Juanita Vanoy and two from current wife Yvette Prieto. Older daughter Jasmine works for her father’s Jordan Brand as a field representative in the sports marketing department.

In an interview with Footwear News, Jasmine was asked about what it feels like to be the daughter of ‘His Airness’, as well as the impact an employee has on his company. The 29-year-old answered that she feels lucky to have her father’s name and work for the brand.

“It’s powerful; it’s special. To have a name and work for the brand; it doesn’t feel real. People are always saying, ‘That’s your brand.” I said, ‘No, it’s not,’ (but) yes, it is. I know it, but I don’t think about it as much as the people around me. I’m lucky with the name and one Jasmine said.

Jasmine has an important role to play for Jordan Brand, as she ensures female athletes, mostly WNBA players, are given equal protection under their care. She also narrated a beautiful story about LA Sparks star Te’a Cooper not realizing she was talking to Jordan’s daughter.

“Some of our women know from a jump like, ‘That’s Mike’s daughter.’ But I had a lovely moment with Te’a Cooper. She didn’t know anything until I posted ‘Happy Father’s Day’ on my Instagram. And she texted me right after, ‘You didn’t tell me he was your dad . . . ‘ And I said, ‘Te’a, I assume you know,’ Jasmine added.

Jordan x WNBA roster, all black women: – Jordin Canada- Te’a Cooper – Crystal Dangerfield- Chelsea Dungee- Arella Guirantes- Dearica Hamby- Kia Nurse- Aerial Powers- Satou Sabally- Maya Moore- Asia Durr (h / t @aardodson: Ming Smith)

Jordan Brand family is constantly growing

Luka Doncic wears the Jordan Jumpman Diamond Low.
Luka Doncic wears the Jordan Jumpman Diamond Low.

The Jordan brand is constantly expanding as it becomes a household name in the shoe game. Chris PaulCarmelo Anthony and Russell Westbrook were mainstays in the early 2010s before the likes of Andre Drummond and Blake Griffin emerged.

With the franchise racking up record profits in recent years, it didn’t take long for them to sign some of the best young players in the NBA. They signed Jayson Tatum, Luka Doncic and Zion Williamson in 2019, with Miami Heat’s Bam Adebayo signing last year.

DISCLAIMER: Miami Heat Center, Bam Adebayo signed a shoe and clothing endorsement deal with Jordan Brand. “Being able to say that I’m part of a Brand makes me sit back and really appreciate everything.” – @Bam1of1

In addition to the NBA players, several WNBA stars are also on the Jumpman list. That includes Seattle Storm’s Jordin Canada, LA Sparks’ Te’a Cooper, Las Vegas Aces’ Dearica Hamby, New York Liberty’s Kia Nurse, Minnesota Lynx’s Aerial Powers and Dallas Wings’ Satou Sabally.

The company also has college basketball and other sports like soccer, soccer, and baseball. They sponsor basketball programs at universities like Florida, Michigan, North Carolina, Oklahoma, and UCLA.

The brand has joined Dak Prescott and Earl Thomas of the NFL, Derek Jeter and Manny Machado of MLB and the Paris Saint-Germain football team. “It’s Mike’s Daughter” – Jasmine, Michael Jordan’s daughter while working for her father’s brand and becoming a professional


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