APPLE steps onto the consumer’s plate.
World’s first trillion-dollar company takes action to stop advertisers and spies from collecting your data.
The iPhone’s latest software, iOS 15, introduced the Scan Text tool, improved Find My iPhone’s capabilities, and loaded a merry slew of new emojis onto the keyboard.
But iOS 15 didn’t just come with updates to improve user experiences — two new features can give you digital armor to protect your device and iCloud.
Hide My Email allows users to create a fake email address to pass emails through to or from their personal inbox.
PhoneArena reported that emails go to your personal inbox from the dummy email address while hiding your real email address from advertisers, phishing hackers or other foreign mailers.
Hide My Email can protect you from a barrage of spam and help keep your online credentials private.
While Hide My Email protects online communications, Private Relay increases security when surfing the Internet.
Private Relay works like a VPN, encrypting digital traces while users surf the internet.
Apple Support writes, “Private Relay is designed to protect your privacy by ensuring that when you’re browsing the web in Safari, no single party — not even Apple — can see who you are and what sites you visit.”
Note that the post only highlights Safari as a Private Relay protected browser.
Apple’s App Tracking Transparency (ATT) policy forces apps to ask for the permission log of user behavior.
New additions to the ATT policy add to advertiser frustration.
“Apple needs to be careful about using its market position in a way that could be interpreted as either anti-competitive or overly dictatorial,” an advertising executive told Digiday.
Both Hide My Email and Private Relay require a premium iCloud subscription.
Taking the consumer’s side has paid off for Apple — literally.
Since the ATT policy was implemented last April, the stock is up nearly 50% to about $180 per share.
We pay for your stories!
Do you have a story for The US Sun team?
https://www.the-sun.com/tech/5011072/iphone-reveals-two-features-that-stop-being-spied-on/ iPhone reveals TWO Apple features that will stop you from being spied on