IPHONE owners will reportedly no longer be able to contact Apple via X (formerly Twitter) for customer support.
Instead, customers must visit the general support page on Apple’s website.
The @AppleSupport According to MacRumors, the account on X stopped responding to direct messages with human replies as of October 1st.
When sending a message, customers receive an automated response that says, “We can help, but in order to provide the best support possible, we would like to continue this conversation in another support channel.”
Customers are then redirected to Apple’s in-house support pages via a link.
Apple Support’s profile also changed its bio tagline from “available every day to answer your questions” to “We’re here to give you tips, tricks, and helpful information when you need it most,” reported MacRumors for the first time.
This means iPhone users who have previously used the service will have to take an extra step when it comes to Apple’s support.
But the general consensus is that it’s not Apple’s fault at all, but the fault of eccentric billionaire and X-owner Elon Musk.
Musk bought X (then Twitter) for $44 billion in October last year and made a number of controversial changes to the app over the past 12 months.
One of Musk’s most obvious changes is the deletion of the famous blue bird and its replacement with the letter X.
Most read in “Phones and Gadgets.”
The social media platform could now be worth as little as $4 billion, according to Musk’s own calculations.
Observers say Apple’s partial withdrawal from the platform spells the end of X.
“[Apple] is just the first of many, I suppose,” one viewer said wrote on X
“Why would a company offer personalized support on a website that’s on fire everywhere?”
Another tweeted: “One of the best things about Twitter is access to Apple support. Another nail in the coffin for X.”
“(Just a meaningless name for a social platform, because the color black: no vitality, no life).”
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