HIS bad gambling and lack of focus led to him being fired from The Apprentice by Lord Alan Sugar in 2013.
But Alex Mills has had the last laugh as he is now believed to be one of the richest young people in the country with a staggering net worth of £16million ranked amongst stars including Marcus Rashford and Ed Sheeran.
In fact, Alex, 31, who is named on the Sunday Times Rich List of young millionaires, is now the richest contestant to have ever appeared on the BBC reality show.
Alex’s road to success was not easy – he admits he flunked his GCSEs and took a job as a housekeeper at a paltry £4.20 an hour.
But after building his insurance start-up, he now drives a fleet of luxury cars, owns an expensive watch collection and has even hooked a glamorous woman.
Here we take a look at Alex’s meteoric rise to the top and how he has no plans to slow down any time soon.
Classy Pad and Flash cars
The businessman today lives an extraordinary life with expensive customized supercars.
He bought his first Ferrari as soon as he could afford it and has been adding to the collection ever since.
He has shown off his red Ferrari 488 in pictures – which has a price range of a whopping £368,000 for the 2021 version.
In May this year, Alex unveiled another brand new Ferrari Roma and gushed on Twitter how impressed he was with his new engine.
Retail prices for the 2021 model of this vehicle start at £170,000, while the 2022 model will sell for a whopping £202,000.
Alex also appears to own a Land Rover Defender, with prices starting at £58,000.
His new cars are in sharp contrast to the humble Mini he drove in 2007.
The Welsh entrepreneur now lives in a huge house in Wenvoe, near the Vale of Glamorgan, Wales – the property has an electric gate for extra security.
Not the shy and reserved type, Alex has brandished a 3ft letter M over the gate of his property which he believes stands for Mills Manor.
The home has ample parking for its fleet of lightning engines and a huge front yard with neatly trimmed hedges.
Alex clearly appreciates the finer things in life and has shown off watches from designers including Patek Philippe worth up to £125,000.
Alex is now married to Emma and enjoys being at home with her and her two dachshunds, Elton and Benji, who have their own page on Instagram.
Like many Britons, the couple have had to postpone their wedding multiple times due to the coronavirus outbreak.
They eventually married in a lavish ceremony where he appeared to have six groomsmen.
Though the pair are known for their flashy assets, Alex claims they try to keep their feet on the ground as much as possible.
In an interview he described his perfect Saturday: “I would work out in the gym in the morning, watch a little bit of James Martin on TV, then go to the shops to get some ingredients, clean the cars in the afternoon and then start making dinner Cook.”
They clearly have a sense of humor – one snap shows Alex in drag with Emma as a sexy nurse.
During the Queen’s Platinum Jubilee Exhibition, they went out of their way to celebrate by decking out their home with dozens of Union Jack flags and bunting.
Alex was born in Cardiff but moved from the city with his family at a young age.
They didn’t have much money – Alex’s mother ran a daycare center while his father was a manager at a local furniture company, reports The Times.
Alex was never one for school; He had previously confessed he never felt like he belonged and was examined to see if there was something wrong with his concentration when he wasn’t doing well.
Increasingly focused on making money, Alex left school at the age of 16 with GCSE scores of Cs and Ds.
He then became a laundry boy and housekeeper for the posh Vale Resort in the Vale of Glamorgan whilst studying graphic design at college and earning just £4.20 an hour.
Determined, he started a company making slates for homes and monuments, but found there wasn’t much room for them to grow into the empire he aspired to.
apprentice and breakthrough
Realizing he needed an investor to start his insurance company, Alex signed with The Apprentice in 2013 and became an instant fan favorite for his neatly plucked eyebrows.
He had never seen the BBC series and pounced on it when he was chosen.
After a strong start, Alex was devastated when he was eventually fired by Lord Sugar as he had no job or business to return to.
He worked a few night shifts as a security guard at a Cardiff hotel and used the time away from the limelight to ponder his next move.
He got a job with an insurance company but felt like a failure when he was fired for the second time in his career.
He decided to start his own insurance company, Dynamo Cover, and found an investor in Stephen Jenkins, a Welsh businessman, who gave him £15,000.
The company quickly started making money, generating £30,000 in the first month of 2017 alone.
Five years later, Barry-based Dynamo Cover employed over 30 people and made millions of pounds from the sale of its policies.
Last year he opened up about his ambition to replace Lord Sugar in the hit BBC series – and admitted he hasn’t heard from the mogul since leaving the show.
He said: “Sixteen people put their lives on hold to receive investment from Alan Sugar. I think there should be some form of commitment afterwards.
“We didn’t talk to him much – just in the boardroom and in the final for two minutes and that’s it. Maybe a personal message from him would be nice.”
For all his success, Alex is aiming to make the country’s billionaire list and won’t stop until he achieves his goal.
He told Wales Online: “We’re aiming for a billion and I think we can do it. I don’t think there’s anything that says we can’t.”
https://www.the-sun.com/news/6401185/alex-mills-apprentice-fortune-luxury-cars/ Inside the lavish life of 31-year-old apprentice ‘Flop’ who went on to create a £16million empire after working £4.20 an hour as a cleaning job