ROB Kardashian may not love the limelight as much as his sisters, but he shines with business ventures.
From the sauce company to the “struggling” line of socks he’s forced to sell to his mother Kris Jenner, here’s a look at the 35-year-old’s secret trademark arsenal.
Rob, the only son of Robert Kardashian Sr. and Kris, 66, are well known for following the Kardashians, who also starred on her own show with Blac Chyna in 2016.
Since then, however, Rob has rarely been seen remaining low-key and is said to have opted out of the family’s new Hulu show.
Rob has also generally stayed away from social media, with his official Instagram account run by Jenner Communications according to the profile.
But while he may not be interested in social media, he has a business mind.
Rob holds a degree from the University of Southern California’s Marshall College of Business, making him and Kourtney Kardashian the only members of his family with college degrees.
Even if these aren’t his sister’s respective multi-million dollar brands, Rob has had various projects over the years that showcase his personality.
GRANDEZA HOT SAUCE
Rob launched his Grandeza Hot Sauce brand in 2020.
“It’s delicious, I’ll put it on everything,” Kris’ mother poured out on Instagram at the time.
The sauce claims to be all-natural and organic, gluten and GMO-free, and vegan-friendly according to its official website.
The description reads: “Created by an award-winning chef, Grandeza hot sauce combines mild aromatic flavors with a hint of spice. Great for balancing rich meals or simply adding another dimension of flavor. ”
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It’s available in a pack of 2 for $11.99 or a box of 6 with saucy custom packaging for $34.99.
Another sign of positive growth is that Rob’s sauce store has hoodies, t-shirts, and sweatshirts for $28 to $80.
In 2021, Rob’s Instagram page notes that 7-Eleven is ramping up the heat “across LA and Orange County,” offering in-store sauces.
“And it’s affordable!!!” One fan commented on the serious offer.
While his brands may not get the intense cross-promotion that his sister’s companies do, 37-year-old Khloe Kardashian shared enthusiastically about the Grandeza hot sauce. on 7-Eleven shelves.
In the caption, she wrote: “That’s great, Rob!”
ARTHUR GEORGE SOCKS
In 2015, Rob dipped his toes — or entire feet — in lace-up retail clothing.
Arthur George – whose name is a combination of both Rob’s and his late father’s middle name – boasts bold socks that feature bold words on the soles like “DILF”, “MILF” and “MILF”. HOT TAMALE.”
However, in 2018, Rob transferred half of the company to his mother Kris amid financial difficulties.
Rob is said to have become $300k in debt amid his legal dispute with Blac Chyna, according to legal documents from The Blast.
In July 2017, Rob posted nude photos of Blac on Instagram, according to Page Six, and she received a restraining order against him, with California cyber-mining laws making it harder to do business. .
That amount plus his $20k child support allowance for their daughter, Dream Kardashian, 4, according to The Blast.
“When the business was in trouble, my mother poured in capital to keep it going and from her infusion got a 50% stake in the company,” he said on one outlet.
“In the past, the success of the line was largely due to my frequent posting and general promotion on social networks.
Angela’s [Blac Chyna’s] request a restraining order against me that includes various bans on what I can post online. To avoid any possible problems in the future, I almost eliminated my social media presence.”
He added: “My income right now is not enough to cover my expenses. As of January 17, 2018, I am nearly $300,000 short of what my accountant thinks I will need to pay on my 2107 tax debt.
I no longer own a house. I am currently living at my mother’s house”.
Kris Jenner confirmed the situation, saying, “I helped Robert run his socks store, Arthur George. I fund the business, buy goods and set up distribution centers and perform among other tasks.
In exchange for the work I did and the money I spent, I got a 50% interest in the business.”
According to The Sun, the brand was last posted to Instagram in 2020, but in 2021, according to legal filings, the company selling socks is said to make $107k a year.
CLOTHES HAVE DEAD
Rob is back and pivots from socks to streetwear, launching the Halfway Dead clothing line in 2019.
The fashion line is a collaboration with Nicky Diamonds, creator and designer of clothing brand Diamond Supply Co. per People.
“The Halfway Dead is the balance of everything: joy and sorrow, victory and loss, life and death.” That’s your intermediate feeling, isn’t it? You don’t live or die,” Diamonds told WWD of the brand name.
These include short-sleeve t-shirts ($38), long-sleeve tops ($45), hoodies ($125) and sweatpants ($100), many with horror graphics that tie a tie or push an envelope.
And in August 2019, sister Kim Kardashian gave the brand a big boost in life.
She posted a photo on Instagram of herself wearing one of Rob’s signature tees, the one that sister Kylie Jenner first wore when the brand launched in July 2019.
A source told Radar “sales spiked and they almost sold out of all the items in stock!”
In 2021, Rob shows off his latest project, a collaboration with a soft drink company.
An Instagram post from Rob’s page shows a giant soft drink machine with a cartoon image of Rob on the side as well as his profile on each bottle.
“My own @Exoticpop coming soon!! They say it’s twice as good as Canadian Dry vanilla ice cream..” he captioned the post.
The Vanilla Cream soda venture may be the most recently attempted source of income, but Rob is clearly business-minded so it may not be the last.
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https://www.the-sun.com/entertainment/4912390/rob-kardashian-businesses-hot-sauce-socks-clothing-photos/ Inside Rob Kardashian’s Secret Businesses Including ‘Struggling’ Sauce And Socks He Was Forced To Sell To Mom Kris