SAVVY Paige Spiranac has put her popularity to good use.
The 29-year-old golf influencer has lit up Instagram with her fairway skills as well as glamorous bikini photoshoots.
Because of this, she has amassed over 3.6 million followers waiting for her next post.
Incredibly, she’s built a business empire worth around £3.1million for all her efforts.
Here’s how Paige did it…
A career outside of golf began for Paige in 2017 when she signed with Parsons Xtreme Golf and represented their golf clubs in social media and television ads.
That same year, the blonde bombshell became the face of 18Birdies, which marketed its golf app in the US.
Menswear label Mizzen + Main brought Paige on board to showcase their clothing, a brand worn by Phil Mickelson, in a hilarious ad.
While Philip Stein Watches also signed the beauty up for a campaign as an ambassador.
Last year she joined PointsBet, a global bookmaker, and took a stake in the company to become a significant shareholder.
Maxim voted Paige the “World’s Sexiest Woman,” so of course she’s going to cash in.
Her 2023 calendar (the first she’s ever photographed) is already on sale and is causing a stir.
Selling them for £22, she shared a picture in a revealing black bikini along with all the details.
She said on Instagram: “The calendar is available now!
“It was a very special project for me. I found the location @therustyskilletranch, styled every look, did my own hair and makeup and the best part is that my mom took every picture.
“It was just the two of us.
“I hope you enjoy the calendar and all the hard work we’ve put into it! Link in bio to buy.”
The merchandising doesn’t end there – with t-shirts, posters and beach towels all sold through their official website.
As a golf influencer, Paige is hot commodity.
Blessed with stunning looks and talent, it’s no wonder a multitude of companies line up to have her sell their products.
She regularly gives shoutouts, models clothing and tries out equipment from various golf companies.
And it’s not just sports brands, American label BYLT had Paige show off her stunning curves in a bodysuit.
It reportedly costs around £12,500 to have Paige promote you – more than Tiger Woods.
When it comes to the gear a golfer needs when moving around a course, a towel is essential.
That’s why Paige launched her own brand of towels – ironically dubbed Happy Place – which was embraced by the golfing world.
Pretty brilliantly, she showed it off with a photoshoot referencing the Adam Sandler film Happy Gilmore.
Dressed in skimpy lingerie, holding two beers, she was exactly what Sandler’s character in the film envisions as his “happy place.”
Back in 2020, Paige started her podcast.
Imaginatively calling herself “Playing A Round,” she is open about the sport and recently used it as a platform to fight sexism in golf.
She spoke of how the spouses of famous male sports stars are better known for being “so-and-so wives” than for their own accomplishments.
Referring to Camille Kostek, wife of NFL star Rob Gronkowski, she said: “When it comes to talking about whether there’s a successful match, it’s always so-and-so’s boyfriend.
“Take Camille Kostek, she has her own career.
“She’s very famous and people refer to her as ‘Gronk’s girlfriend.'”
Paige also snagged being seen as a “good thing” for a man to have a “hot girlfriend” — taking Dustin Johnson’s partner Paulina Gretzky as an example.
She continued, “It’s always good when a guy has a really hot girlfriend or wife.
“But that doesn’t apply to a woman.
“And it’s really weird how [fans seem] so turned off when i saw this.
“But they love it when they see Paulina [Gretzky].
“In a way, it’s a form of sexism … when it comes to men, a hot wife or girlfriend is the greatest accessory you can have.”
https://www.the-sun.com/sport/6382489/paige-spiranac-business-empire-calendars-instagram/ Inside Paige Spiranac’s business empire, from sexy calendars to £12.5k Instagram posts as influencer fortune rockets