The US Food and Drug Administration (FDA) is being asked to review Prime Energy for its high caffeine content.
The drink, popular with children, contains more caffeine than some of its well-known competitors, including Red Bull and Monster.
How much caffeine is in a Prime Energy drink?
In July 2023, US Senator Chuck Schumer held a press conference urging the FDA to investigate Prime Energy. He called the drink a “caffeine cauldron” and claimed it poses “serious health concerns” for children.
“Many parents may not have heard of it, but their children have,” Schumer told NPR.
“That’s because Prime runs an extensive advertising campaign aimed at children.”
A 12-ounce can of Prime Energy contains 200 mg of caffeine, which is significantly more than comparable drinks including Red Bull, which has 102 mg of caffeine per 12-ounce can, and Monster, which has 122 mg of caffeine per 12-ounce can.
The FDA has stated that up to 400 mg of caffeine per day is fine for healthy adults, but hasn’t set a specific amount for children.
The American Academy of Child and Adolescent Psychiatry recommends that children ages 12 to 18 should consume only 100 mg per day, while children under 12 should avoid it altogether.
While Prime Energy might be popular with kids, the company says online that its drink isn’t recommended for children under the age of 18.
It is also not recommended for pregnant or breastfeeding women or those sensitive to caffeine.
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“As a brand, consumer safety is our top priority. As such, we welcome discussions with the FDA or other organizations about proposed changes in the industry that they believe are necessary to protect consumers,” a Prime Energy spokesperson said in response to Schumer’s news conference. over the Fulton Sun.
Who owns Prime Energy?
Prime first launched in 2022 with a sports drink called Prime Hydration. It quickly disappeared from the shelves and sold out nationwide.
The following year, Prime launched Prime Energy, a vegan energy drink containing 200 mg of caffeine, no sugar, and 300 mg of electrolytes.
Another reason the drink became so popular was that it was founded by two well-known social media stars, Logan Paul and KSI.
“We launched PRIME with a product line exactly a year ago and have already grown to outperform some of the biggest players in the industry,” Paul said in a 2023 statement.
“It was unrealistic to see our growth and now that we are conquering the energy space, I’m excited to see where we can go.”
Prime Energy became just as popular as Prime Hydration and was an instant hit with kids due to the involvement of Paul and KSI.
What flavors does Prime Energy come in?
Like most energy drinks, Prime Energy comes in a variety of flavors.
As of this writing, there are six Prime Energy flavors including Ice Pop, Strawberry Watermelon, Blue Raspberry, Tropical Punch, Orange Mango, and Lemon Lime.