‘How Long Gone’ Is in It for the Long Haul

Mr. Black added: “Simply in a lighthearted, enjoyable manner. I like punching up.”

They’re, after all, removed from the primary pair of mates to show real rapport into digestible content material. Final November, Vogue cited “How Lengthy Gone” as proof of the rise of the “bro-cast,” however famous that the format had been popularized fairly efficiently by women-led reveals like “Call Your Girlfriend,” hosted by two “long-distance besties,” lengthy earlier than the quarantine period.

One other podcast constructed round an in depth private rapport is “Pink Scare,” hosted by Anna Khachiyan and Dasha Nekrasova. The podcast’s focus is political and customarily takes up a trolling critique of liberal feminism in all its varieties, however Ms. Nekrasova attributes a big diploma of the present’s success to the friendship that’s centered in every episode. She got here on “How Lengthy Gone” final November after receiving an Instagram message from Mr. Black, whom she knew little about.

And with so many podcasts working like mere “friendship simulators,” as Ms. Nekrasova calls them, she was shocked by the benefit with which Mr. Black and Mr. Stewart built-in her into their popular culture musings. “It’s clear what they’ve is actual,” she stated. “Most podcasts take some time to develop a friendship, particularly when it’s entrance and heart to the present. However it’s simple for them. They’re good at holding that ball within the air.”

At a ceaseless tempo, they’ve leveraged their micro-celebrity to pursue their very own low-stakes pursuits. A number of runs of hats, tote luggage and a $40 “Efficiency” Nalgene bottle — principally designed by Mr. Stewart — have bought out, they stated. They’ve launched their very own model of “snapchilled” canned espresso, named Mudd, and for a short time, Angelenos might begin their day with “the Goner,” a vegan breakfast sandwich made in collaboration with native chain Burgerlords.

Nonetheless, they haven’t put their podcast behind a paywall, choosing extra aesthetically aligned sponsorships with firms just like the podcasting platform Anchor.FM. “We wish as many individuals to listen to this podcast as doable, and in the event you put a paywall up that’s not going to occur,” Mr. Black stated. | ‘How Lengthy Gone’ Is in It for the Lengthy Haul


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