Technology

How Can Images Increase Your Fashion Ecommerce Conversions?

Shopping for clothes online can be very challenging for customers as this shopping medium is relatively new. Besides, customers are much more comfortable and accustomed to shopping for clothes from physical stores. The physical shopping experience has a different appeal to customers. 

However, the covid pandemic has changed significantly. The pandemic presented an amazing opportunity for fashion eCommerce businesses to capitalize and make a mark on customers. As a result, many fashion eCommerce trends have made a significant impact on the industry. 

One such trend is the use of images to attract customers and enhance their shopping experience. So continue reading to learn more about the impact of images on fashion eCommerce businesses.     

Images Can Help You Boost Your Fashion Ecommerce Business Conversion

A recent study from 2021 shows nine out of ten customers check all the carousel images featured on the product pages. If anything, this makes it very clear that images play a key role in influencing customers’ buying decisions. 

People check these images not just to view the details of the product but also to get a clear view of how it would look on them. As a result, most customers now prefer images of products worn by models or mannequins. Besides that, seeing your clothes in any situation can help you make a better buying decision. This helps customers match the product with their outfits and better project their intention to make the purchase. 

Increase In Purchase Intent With Images With Models

Every business in the fashion eCommerce sector must know that the demand for images with clothes worn by models is steadily rising. Further, numbers suggest that seven out of ten customers consider this as a decisive element that encourages them to make the purchase. Besides, it also gives customers a more detailed insight into the product, such as the composition of the fabric and other textual information. 

So if your fashion business is interested in making an impact on customers, you must use this fashion eCommerce trend to your advantage. This current age makes it imperative to help customers see and picture themselves. So make sure to add images in different positions and postures. Highlighting every aspect of the garment will help enhance their chances of actually making the purchase. 

Increase In Purchase Intent When Customers See Themselves

Every customer wants to picture themselves when shopping online for clothes. Of course, this is very natural, and studies on the matter have also verified the same. Studies highlight a couple of notable pointers that include:

  • Women are 2.75 times more likely to make a purchase if the model reflects their age.
  • Women are three times more likely to buy a product if the model reflects their size or even if the model is thinner than them. 
  • Amazingly, using a black model increases the chances of a black woman making a purchase by 1.5 times. 

In Conclusion         

As you can see, facilitating an effective conversion rate optimization UX is now impossible without images. So fashion eCommerce businesses must be diligent and agile enough to adapt themselves to this trend and grow. Ultimately, it is all about creating a better mental picture for customers. 

Huynh Nguyen

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