By: KDKA-TV News Staff
PITTSBURGH (KDKA) – This one might be a bit of a pain for Heinz Ketchup fans.
The famous 57 on each bottle of Heinz Ketchup is a lie.
When HJ Heinz introduced the slogan “57 varieties” more than 100 years ago, the company did not have 57 varieties of Heinz. The real inspiration came during a trip to New York City when he saw an advertisement for 21 styles of shoes. Heinz wrote in his diary that the ad was memorable, and a week later he changed his brand.
There are many theories about how Heinz landed on the number 57, from a combination of his and his wife’s lucky numbers to the psychological influence of the number seven.
https://pittsburgh.cbslocal.com/2022/02/19/heinz-made-up-famous-number-57/ Heinz makes the famous number 57 – CBS Pittsburgh