Heineken introduces limited edition sneakers with soles filled with LAGER

HEINEKEN has created the ultimate pub crawl sneakers – the soles are filled with lager.

The limited “Heinekicks” include a bottle opener in the tongue.

32 of the beer-filled sneakers will be made over the next year

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32 of the beer-filled sneakers will be made over the next yearPhoto credit: The Mega Agency
The limited

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The limited “Heinekicks” include a bottle opener in the tongue.Photo credit: The Mega Agency
Heineken hopes the shoe will help the brand appeal to a younger audience

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Heineken hopes the shoe will help the brand appeal to a younger audiencePhoto credit: The Mega Agency

‘Shoe surgeon’ Dominic Ciambrone, 36, designed them for the launch of Heineken Silver beer and said they were a ‘fun challenge’.

LA resident Dominic, who has designed similar designs for pop’s Justin Bieber and top basketball stars, added: “Heineken and I share a passion for innovation and pushing boundaries and have created a design that reflects this.

“I can’t say I’ve ever designed a sneaker that contains beer.”

A total of 32 will be manufactured for launch later this year. Heineken hopes the drink will appeal to a younger audience, and believes the idea of ​​running on lager reflects the drink’s “unexpectedly smooth and unique” feel.

https://www.the-sun.com/news/5957319/heineken-unveils-lager-filled-trainers/ Heineken introduces limited edition sneakers with soles filled with LAGER

DevanCole

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