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Hasbro names witch of coast president Chris Cocks as its new CEO

Hasbro named Wizards of the Coast’s Chris Cocks as its new CEO, after Brian Goldner’s death last year.

Cocks was previously president of the Wizards of the Coast and Digital Gaming divisions within Habsro, which oversaw both Wizards of the Coast’s internal facilities as Collecting magic and Dungeons & Dragonsas well as Hasbro’s recent push into video games through titles like MTG Arena and D&D: Shadow Alliance.

RELATED: Hasbro CEO Brian Goldner dies aged 58

He joined Wizards of the Coast from Microsoft in 2016, before it becomes one of Hasbro’s three core divisions in 2021. While at Wizards, his goal was to enhance “cooperative gameplay” (i.e., co-operative gameplay). such as the growing popularity of both the D&D and Commander formats for Magic the Gathering), and built the development team at Wizards for digital productions as they grow. Game GI Joe. Talk about his new roleCocks said that he “[looks] Looking forward to partnering with our experienced senior management team as we continue to reimagine gaming and entertainment.”


WotC logo

As CEO, Cocks will now oversee all three of Hasbro’s divisions, including the Wizards of the Coast and Digital Gaming divisions, the Consumer Products division that manages Hasbro’s toy lines such as Transformers, Play-doh and My Little Pony, and its Entertainment division. , focusing on movies, TV shows, and other media. Considering we’re getting both a Netflix show Magic the Gathering this year and a Dungeons & Dragons movie in 2023, the latter division could be of particular interest to the Cocks.

He will succeed Interim CEO Rich Stoddart, who took over the role after predecessor CEO Brian Goldner died at the age of 58 in October after the year of cancer treatment. Speaking of his appointment with the Cocks, Stoddart said, “Having known Chris for many years and working more closely with him over the past few months, I have no doubt that he will be an extraordinary leader for this era. the next part of Hasbro’s journey.”

It makes sense that the president of Wizards of the Coast would now become the CEO of Hasbro as a whole. Two of Hasbro’s biggest franchises right now are Magic the Gathering and Dungeons & Dragons, even when compared to other casual toy brands associated with Hasbro, like Transformers or My Little Pony. In 2021, Wizards of the Coast hit record sales for the second year in a row, thanks in part to the great success of Magic the Gathering.

Hasbro has yet to announce who will take over for Cocks in his role at Wizards of the Coast, however we can expect that to happen before he begins as CEO on February 25. year 2022.

NEXT: Magic The Gathering: Everything you need to know about the commander format



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https://www.thegamer.com/hasbro-names-wizards-of-the-coast-president-chris-cocks-as-new-ceo/ Hasbro names witch of coast president Chris Cocks as its new CEO

TaraSubramaniam

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