HARD Rock International has teamed up with a huge soccer star for its latest menu item.
The company is collaborating with superstar Lionel Messi to launch the Messi Chicken Sandwich.
The crunchy sandwich makes its debut coinciding with Messi’s historic debut in Major League Soccer in South Florida.
“I am very excited to bring the flavors of my home country to the world with the launch of my own chicken sandwich inspired by one of my favorite dishes, the Milanesa,” Messi said in a press release.
“There was no better partner than Hard Rock International to bring this to life. Like every great teammate, Hard Rock has accompanied me through historic milestones and I can’t wait for my fans around the world to get a taste of it.” One of my childhood favorites that still makes me feel right at home, no matter where in the world I am.
The sandwich features a crispy Milanesa-style chicken breast with melted provolone cheese, herb aioli, fresh tomatoes and arugula, all on a toasted artisan bun.
“Leo Messi is not only one of the greatest athletes and cultural icons in the world, he is also an ambassador who aligns very closely with our values as an organization,” said Jim Allen, chairman of Hard Rock International.
“We are honored to work with someone who embodies the spirit of champion and winner in all facets of his professional and personal life, and we look forward to welcoming him to the United States as part of our extended Hard Rock family.” “
Guests at participating Hard Rock Café locations and guests at Hard Rock hotels and casinos can pre-order the sandwich.
CLOSING THE KITCHEN
This news comes as two Hard Rock Cafes prepare to close.
The company has been in business since the ’70s, celebrating all things rock ‘n’ roll at its numerous restaurants, hotels and even museums around the world.
In Denver, Colorado, the state’s only Hard Rock Cafe will close permanently on July 29.
Officials attributed the deal to an expiring lease.
“We are currently expanding our operations to 50 locations over the next five years and are open to opening another location in the Denver market if the right space can be found.”
The cafe in downtown Memphis, Tennessee filed a statement of closure last month.
According to WREG, the restaurant will close on July 30, just a day after the Denver location.
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