Hard Rock teams up with major soccer star to launch new menu item but there’s a catch

HARD Rock International has teamed up with a huge soccer star for its latest menu item.

The company is collaborating with superstar Lionel Messi to launch the Messi Chicken Sandwich.

Hard Rock Cafe teams up with Lionel Messi to launch a new sandwich


Hard Rock Cafe teams up with Lionel Messi to launch a new sandwichPhoto credit: Getty

The crunchy sandwich makes its debut coinciding with Messi’s historic debut in Major League Soccer in South Florida.

“I am very excited to bring the flavors of my home country to the world with the launch of my own chicken sandwich inspired by one of my favorite dishes, the Milanesa,” Messi said in a press release.

“There was no better partner than Hard Rock International to bring this to life. Like every great teammate, Hard Rock has accompanied me through historic milestones and I can’t wait for my fans around the world to get a taste of it.” One of my childhood favorites that still makes me feel right at home, no matter where in the world I am.

The sandwich features a crispy Milanesa-style chicken breast with melted provolone cheese, herb aioli, fresh tomatoes and arugula, all on a toasted artisan bun.

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“Leo Messi is not only one of the greatest athletes and cultural icons in the world, he is also an ambassador who aligns very closely with our values ​​as an organization,” said Jim Allen, chairman of Hard Rock International.

“We are honored to work with someone who embodies the spirit of champion and winner in all facets of his professional and personal life, and we look forward to welcoming him to the United States as part of our extended Hard Rock family.” “

Guests at participating Hard Rock Café locations and guests at Hard Rock hotels and casinos can pre-order the sandwich.


This news comes as two Hard Rock Cafes prepare to close.

The company has been in business since the ’70s, celebrating all things rock ‘n’ roll at its numerous restaurants, hotels and even museums around the world.

In Denver, Colorado, the state’s only Hard Rock Cafe will close permanently on July 29.

Officials attributed the deal to an expiring lease.

“We are currently expanding our operations to 50 locations over the next five years and are open to opening another location in the Denver market if the right space can be found.”

The cafe in downtown Memphis, Tennessee filed a statement of closure last month.

According to WREG, the restaurant will close on July 30, just a day after the Denver location.

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Aila Slisco

Aila Slisco is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Aila Slisco joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing: ailaslisco@dailynationtoday.com.

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