Halifax’s pronoun policy is insane — but there’s another, more damning, reason people should leave the bank

IT IS a pretty bold move for a company to tell their customers to pack it.

But that’s exactly the brilliant tactic used by the Halifax this week when it told customers they’re welcome to take their business elsewhere if they don’t like the latest woke craze.

Halifax urged customers to go elsewhere if they don't like the


Halifax urged customers to go elsewhere if they don’t like the “wake approach.”Photo credit: Rex

The bizarre twist came because the bank posted a photo of an employee’s name tag to social media earlier this week.

Below the name “Gemma” the badge read “she/her/hers”.

Because apparently in 2022 we won’t be able to know if someone named “Gemma” is a woman or not. Or we should not presume. Or some nonsense like that.

In any case, the Halifax feels it’s important to include personal pronouns on its name tags because it chose to join the waking madness of the era.

This madness is based on the idea that the existence of a tiny number of “trans” people means that men and women do not exist or cannot be presumed.

Halifax's name tag policy is insane


Halifax’s name tag policy is insanePhoto credit: Twitter

Apparently we should spend the rest of the time talking about pronouns so we don’t have an “accidental mix-up” in the words of the Halifax.

By following this train of thought, the Halifax no doubt believes that he is extremely progressive and important – pioneering and courageous.

Apparently, the bank’s customers thought differently. One responded on social media, saying: “There is no ambiguity about the name ‘Gemma’.

It is the name of a female person. In other words, it’s a pathetic sign of virtue and is seen as such by almost everyone who replied to the first tweet. Why are you trying to alienate people?”

Just 20 minutes later, a member of the Halifax social media team named “Andy M” replied to that customer. “If you don’t agree with our values, please feel free to close your account.”

We still have no idea who Andy M is, but woah, was that a bad answer.

Maybe he cleared it with his bosses. Perhaps this awakened little git was acting on his own initiative.

But within hours, customers accepted his offer.

In the days that followed, hundreds of customers announced they were closing their Halifax accounts.

If I had an account with them, I would too.

Not because I want to shut up or bully anyone, but because in moments like this you can see what a company’s real priorities are.

In recent years, Halifax hasn’t been kind to its customers.

It underperformed compared to many of its competitors. And it was one of those high street banks that decided to pull out of the country’s cities.

So far in 2022 alone, Halifax has closed 27 stores nationwide.

So it seems that customer priorities aren’t very high on his list of priorities.

Now it sees fit not only to serve customers poorly, but to actually berate them. And then tell them they can take their business elsewhere. Who do these people think they are?

The truth is, Halifax now joins a long and inglorious list of companies and corporations trying to hide their mistakes by indulging in this woke nonsense.

The Halifax cannot keep its branches open. And so it pretends that if you or I meet “Gemma” in the Halifax one day, the number one priority is to make sure we don’t say, “Good morning, sir.” Or, “How are you, mate? What a top guy you are.”

As it is, the chances of anyone doing this are slim. The whole idea is fantasy.

Not least because it’s hard enough to find a real Halifax employee in a real Halifax branch.

As customers are less likely to actually meet an employee, the Halifax addresses those fantasies about pronouns, wrong gender, and more.

They hope we don’t notice what they’re doing.

It’s like entertainment giant Disney, which seems to have forgotten how to produce watchable content but is keen to lecture its former clients on politics.

Or Nike, which loves to lecture people about kneeling, but doesn’t seem to mind that its products are often made in communist China. And hopes his customers won’t notice.

Businesses and corporations are doing this all the time now. You could think of it as a smart camouflage.

They adorn themselves with Pride Month nonsense or pronoun nonsense or any of a million other forms of nonsense.

And all the time they hope that we won’t notice what they’re doing somewhere else.

By discussing “Gemma” and her pronouns, she hopes we don’t notice her retiring from the high street, abandoning her customers and then insulting them.

Don’t look that good. Not that good to look at.

Boris puts his foot in

BORIS JOHNSON found himself in an odd position earlier this week when he claimed Vladimir Putin’s invasion of Ukraine was an example of “toxic masculinity”.

The prime minister even claimed that if Putin had been a woman, he would not have invaded.

Obviously, the prime minister has never heard of Catherine the Great or many other violent women in history.

When Boris says something like that, he’s obviously trying to impress someone.

Maybe it’s his wife. Maybe President Biden.

Just don’t feel like watching NZ

Jacinda Ardern is now trying to convince people to visit New Zealand


Jacinda Ardern is now trying to convince people to visit New ZealandCredit: EPA

New Zealand leader Jacinda Ardern has been a disaster, enforcing one of the strictest lockdowns in the world.

She sealed her country off from the rest of the world for two years.

The authorities’ eagerness to crack down on any normal life was appalling.

Now the country is reopening and – surprise, surprise – nobody wants to go there.

Ardern used an appearance on ITV’s Lorraine this week to ask British travelers to visit her country.

But who would do that if they could be locked up again at any moment?

Some people used to think Ardern was a genius – kind, compassionate, caring and many other cliche female traits.

In fact, she was a nightmare for the people of her country and showed very little compassion for them.

Greta, another garbage act in Trashtonbury

Greta Thunberg lectured revelers at Glastonbury about saving the planet


Greta Thunberg lectured revelers at Glastonbury about saving the planetPhoto credit: Rex

GLASTONBURY usually offers some good highlights but I can’t think of anything worse than actually going to the festival.

Imagine paying hundreds of pounds to sit in a field and be lectured on politics by various radical leftists. But the worst is the hypocrisy.

One of the guest lecturers this year was Greta Thunberg. She told the participants how important it is to save the planet.

“Right now, that’s where we are,” she told them.

Despite Greta's advice, Worthy Farm needed a big cleanup


Despite Greta’s advice, Worthy Farm needed a big cleanupCredit: PA

Two days later, hundreds of thousands of visitors left the campsite, which looked like a toxic waste dump.

Hundreds of volunteers were needed to clean up the thousands of items, cups and more scattered around the 800-acre site. It’s the same every year.

Each time, Glastonbury lectures the world about saving the planet, but the participants don’t even bother to look at the ground beneath their own feet.

It used to be said that charity begins at home. Well, maybe saving the planet starts with respecting the small part of it you stand on.

civil right

A NUMBER of victims of IRA terror have filed civil lawsuits against former Sinn Fein leader Gerry Adams.

They accuse him of having been a senior member of the IRA for decades when they or their loved ones were devastated by IRA violence.

Adams is moving forward now, so this might be the best opportunity to see that he has to testify under oath. I donated to charity this week.

If you’d like to join the crowdfunder to see this case, head over to the Innocent Victims Of Terror page on CrowdJustice and give what you can.

The Greens have no idea

THE green spinners always come up with crazier tricks.

This week they started putting themselves on paintings.

Green protesters are performing crazier stunts


Green protesters are performing crazier stuntsPhoto credit: video

First at the Kelvingrove Art Gallery in Glasgow and then at the Courtauld Gallery in London.

They wore “Just stop oil” shirts and yelled that we must stop using fossil fuels.

I can’t imagine how arrogant and narcissistic one has to be to believe that one should cling to a fragile painting and shout political slogans.

But self-knowledge is clearly not their forte.

These activists certainly use oil on a daily basis.

I would suspect that the glue used contains ingredients that are not only made from hemp.

But the strangest thing is that these activists never have an answer as to what we should do.

“Just stop using oil” is as useful as saying “just stop eating.”

Maybe we will find other energy sources in the future.

But for now, fossil fuels and nuclear power are as good as we are.

You can’t just stop using oil any more than you can just stop eating.

Especially if you don’t have any better suggestions on how to move on.

The green activists are opposed to any of the best sources of energy we have.

Fuel and energy prices are bad enough as it is.

They would only be worse if we listened to these sticky maniacs. Halifax’s pronoun policy is insane — but there’s another, more damning, reason people should leave the bank


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