GMA’s Michael Strahan is promoting the project off the show, while fans gushed in a new video that the presenter is “doing so well”.

GOOD Morning America’s Michael Strahan has shared a new video promoting a project outside of the morning show.

The former NFL star posted a clip on his brand’s Instagram on Friday showing off his skin-and-shave routine.

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In the video, Michael, 51, films himself urging his fans to buy his toiletries, which are on sale for the upcoming Amazon Prime Day.

The anchor – who wears a blue and white checked collared shirt and yellow tie – commented that it was the company’s “biggest discount” and directed his followers to the site.

He reiterated his ad with the caption: “STOP STOP #AmazonPrimeDay is coming! The biggest discount we’ve ever had on our Michael Strahan™ Skin and Shave routine is coming to you on July 11th.”

⁠Fans flocked to the comments section to share their excitement about the wholesale – and gush about Michael’s performance.

One person wrote: “Looking good mate! Looks good!”

A second explained: “You’re doing so well and you mean well too, look at those eyes.”

And a ton of others dropped fire and heart emojis.

PRIVATE ROMANCE

Michael didn’t respond to fans’ comments, but he’s been off the market for a while.

The former athlete has been with his girlfriend Kayla Quick (33) since 2015 and the two keep their relationship private.

Kayla has been a lot more visible on social media lately as she has attended numerous celebrations with the family.

Michael’s twin daughters, Isabella and Sophia, 18 – who he shares with ex Jean Muggli – recently graduated from high school and Kayla attended the ceremony.

She was also spotted in a video with Isabella on a beach vacation and again with Michael dancing at Michael Rubin’s Elite Hamptons All Whites party earlier this week.

ABSENT HOSTS

Michael has regularly shared photos from his summer outside of his hosting gig on GMA.

On Tuesday, he was replaced by backup host Juju Chang so he could enjoy the July 4th holiday.

His usual co-hosts Robin Roberts, 62, and George Stephanopoulos, 62, also took the day off, with Whit Johnson and Linsey Davis taking over.

Later in the week, Michael returned to his post and even spoke about a big move he’s considering.

BIG MOVEMENTS

The former Giants star revealed he’s considering selling his New York townhouse, noting that he’s “a little uneasy” and considering a change.

In 2017 he told The New York Times about his home: “I like the Upper West Side because, as a father, I like the family feeling there.

“You see mothers with prams, people walking their dogs.”

The TV personality added, “One thing I love about the neighborhood is that you can’t say ‘MICHAEL!’ says when you go somewhere. I’m a different person who’s just there.”

In addition to his twin girls, Michael is also father to son Michael Jr., 28, and daughter Tanita, 31, with ex Wanda Hutchins.

In addition to his home in New York, Michael has a huge warehouse in New Jersey for many of his belongings.

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