STARBUCKS is planning some big changes in stores nationwide this year.
The coffee giant has implemented several new menu items and store adjustments as it brings a new leader to its leadership team.
The US Sun has outlined all the changes coming to your local Starbucks in time for spring.
1. MENU PREPARATION
As Starbucks embraces the spring months, it’s the perfect time for the coffee chain to introduce new cold beverages.
Launching nationally at Starbucks on March 7, the Cinnamon Caramel Cream Nitro Cold Brew is set to remain on the menu year-round.
The company describes the brew as cinnamon and caramel swirled into its Nitro Cold Brew, topped with cinnamon sweet cream cold foam, and then dusted with cinnamon dolce topping.
The new drink is slowly steeped and enriched with nitrogen as it is poured, creating a velvety texture alongside the famous cold froth.
“Inspired by salted caramels and sticky, sticky buns, the new Cinnamon Caramel Cream Nitro Cold Brew is a beautiful balance of decadent baked flavors with a smooth and creamy cold foam topping that blends seamlessly into the coffee with every sip,” said Erin Marinan, Starbucks beverage developer.
2. SAY HELLO TO OLIVE OIL
Starbucks takes its menu innovation to another level with its new Oleato coffee collection.
According to Italian custom, all drinks are prepared with Partanna extra virgin olive oil.
Drinks include Oleato Caffe Latte, Iced Shaken Espresso, and Golden Foam Cold Brew.
“In both hot and cold coffee beverages, (olive oil) produced an unexpected, velvety, buttery flavor that enhanced the coffee and lingers beautifully on the palate,” said Howard Schultz, former CEO of Starbucks.
3. LEAVING STORES TODAY
Unfortunately, not all upcoming menu changes have been well received by fans.
Starbucks has been in an uproar from some customers for discontinuing their raspberry syrup.
“Customers can continue to see raspberry syrup in select stores in the coming weeks, although it will no longer be offered as part of the Starbucks menu,” a company spokesman told HITC.
“As a normal course of business, we continually evaluate the items on our menu against a variety of criteria to ensure we are meeting our customers’ needs and our business priorities.”
According to Starbucks, baristas may recommend an alternative customization for those lacking the raspberry flavor.
4. REVISED REWARDS SYSTEM
Starbucks also recently rolled out a revamped rewards system to help customers get some freebies faster.
Members can redeem an iced coffee or tea for 100 stars instead of 150.
Also, certain goods like takeaway plastic cups will have 100 stars instead of 200.
But not all customers welcome the new system.
Some items now require twice as many stars as before to be redeemed for free.
Under the new system, customers need 100 stars for a brewed hot coffee, baked good, or hot tea.
Previously, members could claim one of these items for as little as 50 stars.
These changes are taking place as Starbuck’s appoints a new executive in the role of chief executive officer.
Laxman Narasimhan took over the position this month, replacing former manager Howard Schultz.
Schultz has faced controversy over how the company has dealt with a growing union campaign at stores across the country.
“Our company is like a river — its stewards will change over time, but it’s always growing and changing, breaking new ground and moving towards something better,” Schultz said in a letter to the Starbucks leadership team.
Over 280 Starbucks stores have voted to join a union since 2021 as workers increasingly push for higher wages and better hours.
Previously, Narasimhan was CEO of Reckitt, which owns brands such as Lysol, Durex and Mucinex.
He’s been at Starbucks for months, learning the basics and even training to be a Starbucks barista.
The coffee chain has nearly 36,000 stores around the world and is growing.
Fans may not know that there is a way to get a free customization of your Starbucks order at no extra charge.
Also, see how you can reduce the calories in your favorite coffee order.
https://www.the-sun.com/money/7723175/starbucks-store-changes-new-ceo/ Four changes coming to your local Starbucks store in 2023 – shoppers can expect more flavor options