Fans remember discontinued competition-winning Lay’s chip pulled from shelves – but some say they ‘think they know why’

FANS have claimed to know why an award-winning Lay’s chip has been discontinued.

Lay’s first held its Do Us a Flavor competition in Canada in 2013.

Fans seem to think they know why a chip that won a competition was discontinued


Fans seem to think they know why a chip that won a competition was discontinuedPhoto credit: Getty Images – Getty

The competition called for entries that reflected the tastes of Canadian regions.

The first winning flavor was Maple Moose, created by Tyler LeFrense.

Maple Moose flavored chips should taste like fried elk meat with a maple syrup glaze.

Despite winning the competition, Maple Moose was pulled from stores just months later – and fans seem to know why.

Lay's fans are begging for the return of the discontinued but
Lays confirms popular flavor has been discontinued, fan calls original'too salty'

“I remember these tasting disturbingly like cigarettes,” one person wrote on X, formerly known as Twitter.

“This is one of the most disgusting flavors I’ve ever tasted, no idea how he won,” said another.

“Ugh, I remember this one. I had no idea it was literally supposed to taste like elk meat, it just tasted like maple sugar on a piece,” another person wrote.

The chips were discontinued in 2014.

But the Canadian competition continued for years and featured other flavors, including Jalapeño Mac n’ Cheese and PEI Scalloped Potatoes.

A repeat of the competition was also held in the US, producing flavors such as Crispy Taco, Southern Biscuits & Gravy and the first winner, Cheesy Garlic Bread.

Aila Slisco

Aila Slisco is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Aila Slisco joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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