Fans remember discontinued competition-winning Lay’s chip pulled from shelves – but some say they ‘think they know why’

FANS have claimed to know why an award-winning Lay’s chip has been discontinued.

Lay’s first held its Do Us a Flavor competition in Canada in 2013.

1

The competition called for entries that reflected the tastes of Canadian regions.

The first winning flavor was Maple Moose, created by Tyler LeFrense.

Maple Moose flavored chips should taste like fried elk meat with a maple syrup glaze.

Despite winning the competition, Maple Moose was pulled from stores just months later – and fans seem to know why.

“I remember these tasting disturbingly like cigarettes,” one person wrote on X, formerly known as Twitter.

“This is one of the most disgusting flavors I’ve ever tasted, no idea how he won,” said another.

“Ugh, I remember this one. I had no idea it was literally supposed to taste like elk meat, it just tasted like maple sugar on a piece,” another person wrote.

The chips were discontinued in 2014.

But the Canadian competition continued for years and featured other flavors, including Jalapeño Mac n’ Cheese and PEI Scalloped Potatoes.

A repeat of the competition was also held in the US, producing flavors such as Crispy Taco, Southern Biscuits & Gravy and the first winner, Cheesy Garlic Bread.