Family Dollar customers will see major change in October as CMO says they want to help ‘shoppers do more’
FAMILY Dollar is making October less scary for its customers with a digital makeover.
The discount chain wants to advance its stationary business with a major digital change.
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Family Dollar announced that customers will experience a new mobile shopping and savings experience.
The store plans to relaunch the app to provide a “fresh interface and improved navigation,” including making it easier to manage coupons with a redesigned Wallet feature.
Customers can explore engaging weekly ads and quickly find products with intelligent search features.
USE DIGITAL TO IMPROVE REAL-LIFE SHOPPING
“At Family Dollar, we focus every day on how we can help our customers do more and save more, and this app is another way we are delivering on that promise,” said Emily Turner, Chief Marketing Officer.
Family Dollar executives aren’t holding back their hopes for the future, including extending the digital makeover to sister company Dollar Tree, according to Bobby Aflatooni, chief information officer.
“The launch of our new Family Dollar app is another step in the digital transformation currently underway at Dollar Tree and Family Dollar,” Aflatooni said.
Another step into the future
In 2021, Family Dollar founded Chesapeake Media Group, enabling brands to promote their products to millions of customers.
Retail chains are increasingly leveraging their loyal customer base to maximize sales.
The revitalized Family Dollar app is the company’s latest move to expand its store footprint and enhance its product assortment across all locations.
The company has opened 118 new locations and completed 276 Family Dollar renovation projects.
The app launch promises to solidify Family Dollar’s physical growth for the digital consumer.
But the discounter has even more to offer.
The company plans to introduce additional app features in early 2024, such as in-app e-commerce, personalization features and an evolved rewards experience.
They plan to continue to focus on the needs of modern customers.
Is a new CEO the secret sauce?
Although technological change has been underway since Family Dollar’s media company was founded, a new CEO could be responsible for the company’s record sales.
Last January, Dollar Tree named Rick Dreiling CEO after Mike Witynski resigned.
In its most recent earnings, the chain reported that same-store sales rose 7.8 percent, while Family Dollar rose 5.8 percent.
Overall, the company reported a year-over-year increase in sales of 8.2 percent to $7.32 billion.
Additionally, Dollar General announced “promotional discounts” in response to disappointing second quarter financials and excess inventory.
The popular discount chain has also promoted several employees to improve the customer experience.