Fairlife confirms it has discontinued entire lineup of products – customers are saying ‘omg stop playin’

ANOTHER popular grocery product will not be returning to shelves.

The Fairlife brand has announced that its ice cream line has officially been discontinued.

2

2

Fairlife ice cream was previously sold at popular grocers such as Von’s and Kroger.

A Fairlife fan asked the company on social media what happened to the delicious dessert.

“@fairlifeare your ice creams no longer available??,” wrote Hannah Rojas in one tweet.

The company quickly responded with less exciting news.

“We are sorry to inform you that we are no longer producing Fairlife ice cream,” her message began.

“We invite you to visit our website to explore our full range of Fairlife ultra-filtered milk options or our range of ultra-filtered flavored nutritional shakes,” the statement continued.

Fairlife, owned by the Coca-Cola company, is an American brand specializing in ultra-filtered milk.

In the United States, the milk comes in five flavors: reduced-fat, chocolate, strawberry, fat-free and whole milk.

“Fairlife began in 2012 with the belief that milk and its natural health benefits can be used to create great-tasting products that nourish consumers and fit into their modern lifestyles,” the company’s website says.

By 2020, Fairlife had launched its lactose-free ice cream.

Ahead of the launch, Fairlife CEO Tim Doelman said the ice cream was a popular request and the company was happy to make it happen.

“And as much as we will miss their homemade videos, fanfiction commercials and other creative suggestions for Fairlife ice cream, we are excited to finally give Fairlife consumers what they want,” he said.

The brand’s ice cream was a low-sugar, high-protein treat that appealed to many people.

The ice cream came in seven delicious flavors including Vanilla, Chocolate, Cookies and Cream, Chocolate Peanut Butter, Double Fudge Brownie, Java Chip and Mint Chip.

“Oh my god stop playing,” Rojas wrote in response to the message, adding a few crying emojis.

Luckily, most grocery stores carry a variety of delicious ice cream flavors.