INSTAGRAM is removing a part of OnlyFans’ book by asking users to PAY if they want to access special content.
Influencers will be able to charge people to view some of their content with a subscription.
The app started testing the feature in the US today with a handful of creators.
Several prices have been revealed, ranging from 99c/73p, up to $99.99/£73.34.
In return, fans can see things no one else can, with limited Instagram Life and Stories.
They will also be given a purple badge by their username to show their status to influencers.
Only ten creators signed up for the initial test, including basketball player Sedona Prince, who will share life with special guests, Olympic silver medalist Jordan Chiles with videos behind-the-scenes and astrologer Aliza Kelly, who will watch live horoscopes weekly.
The new feature will stamp the OnlyFans parade – even though Instagram doesn’t allow nudity.
Twitter recently implemented its own subscription-based Super Followers idea, as the social networks looked for new ways to make money.
Although Instagram has no intention of cutting down on influencer subscriptions.
They will hold off “until at least 2023” to get people on board.
“This will help creators earn more by providing benefits to their most engaged followers like access to Live Chat,” said tech giant and owner Mark Zuckerberg. Live and Exclusive Stories.
“I’m excited to continue building tools for creators to make a living from their creative work and get these tools into the hands of more creators soon.”
Meta’s main beast, Facebook, launched subscriptions in 2020.
Others who tested it first include Alan Chikin Chow, Elliott Norris, Jack Jerry, Bunny Michael, Don Allen Stevenson III, Lonnie IIV, and Kelsey Cook.
Instagram says it plans to expand its reach to more creators “in the next few months”.
“Having Instagram subscriptions helps build a closer relationship with my followers and fans,” says Bunny Michael.
“I’m excited to nurture those connections and make a lasting impact that will help keep my work afloat.”
In other news, personalized smart gun, which can only be activated by verified users, may eventually be made available to US consumers this year.
Tech giant Microsoft is trying to make the world more awake by launching a “Comprehensiveness” testing tool in its Word software.
And a federation Anti-trust case for Meta, the company formerly known as Facebook, was launched first.
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https://www.the-sun.com/tech/4501202/instagram-subscriptions-pay-influencers-exclusive-content/ Facebook tests asking you to PAY for parts of Instagram in a surprise update