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Emma Raducanu’s full $10M sponsorship list after US Open win turned her world upside down

EMMA RADUCANU’s life was turned upside down when she won the US Open in New York last year.

The 19-year-old is now a global name with 2.4 million Instagram followers and a whopping $12 million net worth.

Emma Raducanu's US Open win changed her life forever - and her bank balance too

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Emma Raducanu’s US Open win changed her life forever – and her bank balance too
She's landed a slew of hefty deals across different brands

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She’s landed a slew of hefty deals across different brands

Some are even predicting that the London ace will become the first $1 billion athlete to be a dream model and marketer’s rep.

About a fifth of her current value, $2.2 million, came in prize money after her heroic run at Flushing Meadows, not dropping a set in her ten matches.

Another $222,000 came from her groundbreaking Wimbledon project, which captured the heart of the nation.

But the majority rolled after this win.

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The megabucks, at least $10 million, came in when 19-year-old Raducanu signed sponsorship deals with a slew of big brands — from automakers to luxury jewelers.

SunSport rounds out the list of incredible deals from the tennis sensation…

Nike – $125,000

One of the existing sponsors was sportswear giant Nike, who beat rivals and picked up Rads before she stormed onto the stage at Wimbledon last year.

That means the teenager wears her clothes, sneakers and accessories on and off the pitch.

She burst onto the scene at Wimbledon 2021 decked out from head to toe in Nike gear

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She burst onto the scene at Wimbledon 2021 decked out from head to toe in Nike gear

Their deal is valued at around $125,000 a year and is an ongoing contract, so this is likely to continue to increase in the coming seasons.

Wilson—$125,000

Much like Nike, Wilson had Raducanu on her books early on.

It is understood that her arrangement with the tennis star is also pretty much the same as Nike’s – Raducanu uses a Wilson racquet and makes about $125,000 from it.

The British tennis sensation plays with a Wilson Steam - disguised as the new Blade V8

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The British tennis sensation plays with a Wilson Steam – disguised as the new Blade V8

But although she appears to be using the ‘copper green’ Blade V8, the Brit is actually playing with a discontinued Wilson Steam 100, which is painted to look like the Blade.

Tiffany & Co – $2.5 million

Raducanu’s first major sponsorship came just days after her US Open triumph, when she was confirmed as a house ambassador for Tiffany & Co – and thus a colleague of Beyonce’s.

The deal with Tiffany & Co guarantees her $2.5 million and endless designer jewelry

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The deal with Tiffany & Co guarantees her $2.5 million and endless designer jewelry

She had already worn some of her gorgeous jewelry, including on the square in New York before the announcement was made.

And now she’s rarely seen without the earrings, necklace, rings, and bracelets that help her pocket a whopping $2.5 million.

Dior – $2.5 million

A second commercial fashion sponsorship, a second deal worth $2.5 million for the superstar.

The fashion label wasted no time tying up Raducanu – and outfitted her in one of their statement pieces for the James Bond premiere of No Time To Die.

Raducanu told Vogue: “Being able to wear a dress like this, made with all the magic in the Dior ateliers, was an absolutely unique experience.

Raducanu stunned in her first Dior appearance at the No Time To Die premiere

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Raducanu stunned in her first Dior appearance at the No Time To Die premiere

“The detailed embroidery was exceptional and I was so honored to be a part of my first film premiere.”

She will model Dior Creative Director Maria Grazia Chiuri’s women’s collections and will also endorse her makeup and skincare lines.

Evian – Unknown

All these agreements and contracts are thirsty work.

Luckily, a drinking water company came up with an offer to make Raducanu a global brand ambassador — though the fees weren’t disclosed.

Evian Wasser dumped the teenager in late 2021

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Evian Wasser dumped the teenager in late 2021

It was a smart move by Evian as they also provide all the water bottles for the Wimbledon Championships every summer.

Her first photoshoot saw Rads in her Wimbledon whites in a pink dressing room before dazzling at Evian’s launch of their bottled water in February.

And then the teenage superstar teamed up with Dua Lipa and gave the singer some quick tips on how to improve her tennis.

British Airways – $1.2 million

No wonder the airline giant decided in December to snap up the world’s highest flying star.

Raducanu celebrated his appointment as British Airway's newest Global Ambassador in style

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Raducanu celebrated his appointment as British Airway’s newest Global Ambassador in style

Raducanu can forget about converting her massive career earnings into Avios points as BA’s global ambassador allows her to fly anywhere, anytime – a fitting title for the Canadian-born daughter of a Romanian and Chinese father who grew up in South London.

The deal is reportedly worth a seven-figure sum — and could therefore be well over $1.2 million.

Sports Direct – Unknown

Rads appeared alongside a whole host of sports heroes in Sports Direct’s all-star cast for their Christmas advert.

Retailers spent a total of a whopping $7.3 million on the commercial, with Raducanu getting a cut of it.

She pulled out her tennis gear to appear in the Sports Direct holiday ad

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She pulled out her tennis gear to appear in the Sports Direct holiday ad

Declan Rice, Jordan Pickford, Dominic Calvert-Lewin, Mason Mount, Fran Kirby, Jessica Ennis-Hill, Katarina Johnson-Thompson and Maro Itoje were also part of the video clip.

Raducanu’s character – decked out in her dress and visor – saw her crouch behind the car in the snow and beg for “new eggs please” and then pinged Jack Grealish with a signature serve in the back.

Vodafone – $3.7 million

Raducanu added cellular as the latest leg to its impressive arsenal of sponsorships in March.

The 19-year-old has been signed as a grassroots ambassador to try and inspire the next generation of tennis heroes.

The Briton is said to earn 3.7 million dollars as a basic representative of the mobile network Vodafone

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The Briton is said to earn 3.7 million dollars as a basic representative of the mobile network Vodafone

Part of the deal sees her sponsoring the Play Your Way to Wimbledon tournament, which gives up-and-coming talent across the country a chance to take to the All England Club’s famous pitch.

She said: “The support I’ve received at grassroots level has been key to my development as a player and I look forward to helping make these initiatives even bigger, better and more accessible.”

Porsche – Unknown

Then comes the deal that petrolhead Raducanu cares about the most.

She grew up racing karting and motocross – and retains her passion for all engines on wheels racing on circuits in MotoGP and Formula 1.

So now her huge contract as a Porsche Ambassador not only earns her extra money, but also gives her access to their “iconic” engines.

And she clearly loved every second of that reveal shoot, as she got to pose with a $160,000 911 GT3 and a classic 911 Carrera 3.2 – and then got her own car to take home.

Rads undoubtedly enjoyed her photoshoot with Porsche

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Rads undoubtedly enjoyed her photoshoot with Porsche

Raducanu – who also drives a Dacia Sandero – beamed: “It means a lot to me to become a Porsche brand ambassador. Porsche is one of the brands that I have always loved since I was young.

“One of my first tennis coaches drove a 911. Whenever I showed up for practice in the morning, I would see his Porsche, scream ‘Wow’ and dream of one day sitting in my own.

“My favorite car is definitely the 911. It’s so unique and beautiful in every way across generations. I feel like it’s one of the most iconic cars out there.”

HSBC – Unknown

Last but not least, and just in time for Wimbledon, Raducanu secured a partnership with the Championships official bench partner.

Her contract with HSBC runs for four years and includes helping educate young people about money.

It also has an additional personal interest as both parents work in the financial sector.

She said: “Partnering with HSBC comes so naturally to me as I grew up on the HSBC Road to Wimbledon and have been a customer for many years.

“If I wasn’t a tennis player I would definitely want to work in finance so I look forward to learning more about the industry in the years to come. We’re working on some really cool ideas.”

Rads has landed a record deal with financial brand HSBC

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Rads landed a bump deal with financial brand HSBC

https://www.the-sun.com/sport/tennis/5632156/emma-raducanu-sponsors-nike-british-airways-us-open-wimbledon/ Emma Raducanu’s full $10M sponsorship list after US Open win turned her world upside down

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