Dollar General is making a $100 million investment in hopes of making major store changes to improve shopping for customers
DOLLAR General will invest another $100 million in a major store switch that will improve the shopping experience for customers.
The discounter has recently received some backlash from shoppers complaining of staff shortages at certain locations.
To combat this problem, Dollar General will invest in “extra man hours” to ensure its stores are properly staffed.
Dollar General recently announced its plans to invest an additional $100 million in its store locations, which will primarily go towards staffing issues.
The retailer’s sales fell below expectations, due in part to a “slight drop in customer traffic,” Dollar General CEO Jeff Owen said Thursday during a conference call.
While it’s unclear why customer traffic has dropped, some shoppers have taken to social media to express their frustration.
A customer was so shocked by the staffing situation at her local store that she created a TikTok that received 117.7k views.
“I’m currently locked up at Dollar General,” Kat Timberlake (@mrstimberlake2011) said in the video.
Kat explained that there was only one worker in the store and she needed to use the bathroom.
One shopper refused to leave for the clerk to lock up, so she just locked the doors with everyone inside.
“There are people who are working right now and can’t go to the damn bathroom,” Kat said.
Sharing his own experience of the retailer’s staff shortages in the comments section, one TikTok user said, “Our Dollar General only has one employee, so every customer uses the self-checkout so she can work in the store.”
“These companies shouldn’t get away with just one person working,” chimed in another commenter.
CEO Owen hopes the $100 million investment will “improve the employee and customer experience.”
“This investment will primarily consist of additional man hours to support our expectations of consistent business standards while continuing to improve the employee and customer experience,” he said during the earnings call.
“In turn, we believe this investment will position us to drive greater on-shelf availability and capture additional market share, while increasing the potential of our initiatives and ensuring our readiness for our growing customer base.”
https://www.the-sun.com/money/7667718/dollar-general-investment-major-store-change/ Dollar General is making a $100 million investment in hopes of making major store changes to improve shopping for customers