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Distressed Brits should buy quality brands to combat rising costs, says tin-eared Tory minister

A TIN-EARED Tory minister was blasted yesterday for saying shoppers should buy quality brands to combat the rising cost of living.

George Eustice’s advice to avoid more expensive brand names was dismissed as “obvious and condescending”.

The Environment Secretary came under fire yesterday for saying Brits should buy quality brands to combat the living crisis

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The Environment Secretary came under fire yesterday for saying Brits should buy quality brands to combat the living crisisCredit: Alamy

Critics dismissed the wealthy environment minister as “miserably detached”.

Lib Dem Wendy Chamberlain called Mr Eustice “cluesless” and said he lives in a parallel universe.

She added: “He completely missed the point. Narrow-minded Brits have been buying private labels for years. The problem now is that money is so tight they can’t afford to buy it, period.”

Mr Eustice had told Sky News: “Generally when people go for some of the tokens they find [or supermarket own-brand products] they can actually contain and manage their household budget.”

Labor said the comments came from Tory ministers who had no solution to the cost of living crisis.

Pat McFadden, Shadow Chief Secretary to the Treasury, slammed: “It’s about time the government got real help out to the people, rather than making comments that reveal how little they understand of the real difficulties facing the people face to pay bills.”

The cost to families rises by hundreds of pounds while inflation rises nine per cent.

Prime Minister Boris Johnson yesterday admitted the country was going through a “tough patch” due to rising prices.

But he said the country is in a much better position than in other economic crises and insisted he wanted “to help people through the Covid aftershocks in any way that he could.”

Ministers have handed out a £150 tax refund and a £200 energy loan.

The Prime Minister yesterday admitted the country was going through a

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The Prime Minister yesterday admitted the country was going through a “tough period” due to rising pricesPhoto credit: Getty

https://www.the-sun.com/news/5266362/hard-up-brits-buy-value-brands-soaring-costs/ Distressed Brits should buy quality brands to combat rising costs, says tin-eared Tory minister

DevanCole

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