DIRECTV announced significant changes to its coverage of the football season following an agreement with NFL Media.
The company will now offer NFL RedZone and NFL Network on all platforms for the first time after announcing a multi-year renewal on Tuesday.
The new-look Sunday Ticket will not be a one-screen affair like previous campaigns.
Viewers can watch all of Sunday afternoon’s matches from their homes, while mobile users can watch two streams on the go.
The renewal of their partnership agreement will expand DirecTV’s existing coverage of the NFL Network to subscribers across the company’s various platforms, DirecTV, DirecTV Stream and U200 subscribers on U-Verse.
Hans Schroeder, the NFL’s executive vice president of media distribution, released a statement regarding the agreement.
“DIRECTV was one of NFL Network’s original launch partners over 20 years ago and we are excited to continue our long-standing partnership serving millions of DIRECTV customers who are NFL fans.”
“This renewal offers fans across all DIRECTV platforms the opportunity to see NFL Network’s award-winning coverage of America’s favorite sport, while gaining greater access to the hugely popular NFL RedZone.”
The new agreement would also make the Scott Hanson-hosted NFL RedZone channel available to all DirecTV subscribers.
DirecTv has been producing its own version of Red Zone since 2008, hosted by Andrew Siciliano.
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Siciliano and the show’s format was an instant hit, prompting the NFL media to pitch a similar idea with Hanson in 2009.
However, this new deal will result in the closure of the DirecTV version of RedZone by Siciliano.
RedZone is designed to cover the action from every Sunday afternoon NFL window on CBS and Fox, keeping gamers and fantasy football players in the loop.
DirecTv was the only provider of out-of-print Sunday games from 1994 to 2022, but that will change with the move of Sunday Ticket to YouTube TV after the NFL struck a deal with Google last December.
The season kicks off Thursday, June 7 when Super Bowl-winning Kansas City Chiefs host the Detroit Lions.