Dan Wieden dead at 77 – Wieden+Kennedy co-founder and advertising legend who shaped Nike’s Just Do It line has passed away

DAN Wieden, the advertising executive who coined Nike’s famous “Just do it” slogan, died on Friday at the age of 77.

Wieden died in his sleep at his home in Portland, Oregon, next to his wife.

Dan Weiden has passed away at the age of 77

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Dan Weiden has passed away at the age of 77Credit: Stephen Lovekin/Getty Images

He and his late business partner, David Kennedy, founded the Wieden + Kennedy company, best known for their work for the sneaker company.

The company became known for throwing itself into the public eye for its sly slogans and messages that caught customers’ attention.

Although he never officially retired from the agency, Wieden stepped down from an active role in 2015 and served as chairman.

“We are heartbroken. But even more, we are overwhelmed with gratitude and love,” the company said in a statement. “Thank you Dan for opening the doors wide for people to reach their full potential.

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“Thank you for your steadfastness, your courage, your faith and your enduring love. Thank you for making this beautiful creative life possible. We will miss you very much.”

Born in Oregon in 1945, Wieden attended Ulysses S Grant High School before graduating from the University of Oregon School of Journalism and Communication in 1967.

After several years in public relations, Wieden entered the advertising world and found he had a knack for it.

He and Kennedy worked at a small agency in Portland before working on the Nike brand.

Nike founder Phil Knight noticed the couple’s talents and recommended they start their own agency, which they did in 1982.

Wieden+Kennedy currently has offices in Portland, London, Amsterdam, New York, Delhi, Shanghai, Tokyo and Sao Paulo.

Kennedy died on October 12, 2021 at his home in Estacada, Oregon.

Wieden is survived by his wife Priscilla Bernard.

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https://www.the-sun.com/news/6347818/dan-weiden-kennedy-advertising-death-nike/ Dan Wieden dead at 77 – Wieden+Kennedy co-founder and advertising legend who shaped Nike’s Just Do It line has passed away

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