Comcast’s Sky launches streaming TV in Britain

Dana Sturdy, Sky Group CEO on the launch of Sky Glass, the brand new streaming TV with Sky inside.

Joe Maher | Getty Photographs Leisure | Getty Photographs

LONDON — Comcast’s European pay TV providing Sky has launched a sensible tv known as Sky Glass.

The product will permit clients to stream Sky TV and different content material over the web with out the necessity for the Sky Q set-top field or a satellite tv for pc dish, Sky mentioned.

It is the most important {hardware} announcement that Sky, which competes with Netflix and Amazon on content material, has made because it was acquired by Philadelphia-based Comcast in 2018 for $39 billion.

The TV, introduced at an occasion in London on Thursday, will likely be obtainable within the U.Ok. from Oct. 18 earlier than launching in different European markets subsequent 12 months.

“Sky Glass is the streaming TV with Sky inside, offering the overall integration of {hardware}, software program and content material,” mentioned Dana Sturdy, group chief govt of Sky, in a press release.

The TV, which comes after the launch of Apple TV and the Amazon Fireplace dongle, is available in 5 colours and three sizes: small 43 inches, medium 55 inches and huge 65 inches.

The smallest choice will likely be priced from £13 ($17.70) per 30 days within the U.Ok., whereas the medium choice will likely be an extra £4 a month and the biggest will likely be an additional £8. They can be purchased outright for £649, £849 and £1,049, respectively.

One caveat is that clients should additionally pay an extra £26 a month no less than for entry to Sky’s content material by means of the tv.


Different companies comparable to Netflix, Disney+, BBC iPlayer, Peloton and Spotify can be accessed by means of the TV, Sky mentioned.

Sky Glass, which may be turned on by saying “Hiya Sky,” has a 4K Extremely HD display screen that reveals over 1 billion colours, the corporate mentioned.

Comcast CEO Brian Roberts mentioned in an interview with Sky News that aired Thursday that it is an “offensive” transfer, versus a defensive one.

Sky Glass is “all of the expertise that Comcast and Sky have been engaged on for over a decade,” Roberts mentioned.

He added: “All of the wires are gone. All of the containers are gone. You may discuss to it. It tells you what you need to see. It reveals it to you immediately. You may swap from music to train to tv to news.”

Sky Glass digicam

A brand new 4K good digicam will likely be launched for Sky Glass in 2022 that helps chat, gaming and exercises, Sky mentioned.

Paolo Pescatore, a expertise, media and telecoms analyst at PP Foresight, instructed CNBC that the “finish of the TV set-top field is lastly right here.”

He mentioned the prospect of getting the premium Sky expertise with no satellite tv for pc dish will make the service “far stickier” for households.

It additionally opens new income alternatives with increased margins for Sky, Pescatore mentioned, including that there is a possibility for Sky to introduce “twin and triple play bundles” that embody quick fiber and gigabit connectivity.

“It is arduous for rivals to compete head on given Sky’s dominance in TV and place as an aggregator of key streaming companies,” Pescatore mentioned.

Some customers have been delay shopping for TVs with an excessive amount of software program constructed into them lately because the {hardware} can wrestle to maintain up with software program updates that demand extra processing energy.

Sky mentioned Sky Glass has been constructed in order that it may be syndicated and deployed by different telecom and subscription TV operators.

The Foxtel Group, an Australian subscription TV agency, would be the first syndication associate, it added.

Disclosure: Comcast owns CNBC’s mother or father NBCUniversal and Sky. | Comcast’s Sky launches streaming TV in Britain


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