KELLOGG’S announced a new partnership with JaM Cellars in August 2023 that will combine crackers and wine.
The Club x Butter Chardonnay Minis will only be available for a limited time.
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How can I buy Club x Butter Chardonnay Minis?
Club x Butter Chardonnay Minis combine the light, fluffy and buttery Club Minis consumers love with JaM Cellars’ rich and creamy Butter Chardonnay.
“Our fans know that hanging out with their club, along with their favorite crackers and wine, is all they need to sit back and relax. That’s why we’re so excited to bring them Club x Butter Chardonnay Minis—a snack that seamlessly combines everything they love.” “We need the perfect bite at the next gathering,” said Carrie Foose, Kellogg’s director of brand marketing Crackers, in a statement.
“Who doesn’t love wine and crackers? But putting buttery Chardonnay in Club Minis—that’s a new level of deliciousness that we couldn’t resist with our friends at the club,” added Michele Truchard, co-founder of JaM Cellars.
“It was incredibly fun to taste test to create the perfect bite that really goes with the wine. Butter fans around the world will love them.”
Club crackers typically cost around $4 a pack, but the new collaboration means consumers have to pay a higher price.
The special edition Club x Butter Chardonnay Minis can be purchased exclusively on the JaM Cellars website in the Ultimate Butter Box for $30.
Package includes a box of Club x Butter Chardonnay Minis, four 250ml butter cans and an insulated tote bag.
Unfortunately, individuals residing in Arkansas, Delaware, Indiana, Kentucky, Louisiana, Mississippi, New Jersey, Oklahoma, Rhode Island, South Dakota, Utah, West Virginia, Alaska, or Hawaii cannot purchase the package.
Do the crackers have an alcohol content?
When consumers hear wine-infused crackers, they immediately think they contain alcohol.
Well, you are correct, however, there is not enough alcohol in the product to warrant alcohol content.
According to Mashed, the crackers are made from white wine, which is overcooked during the production process.
What have fans said about the wine-infused crackers?
Since its release, the Club and Butter Chardonnay Minis collaboration has received positive feedback from consumers.
Distractify’s Gabrielle Bernardini said the snack is “an absolute must” for wine lovers.
“Don’t get me wrong, I was a bit skeptical about trying wine flavored crackers. Let’s face it, not all wines are the same and some taste like…well, they just aren’t for me.” Bernardini writes.
“But as a Chardonnay fan, I had high hopes that these crackers would taste a little like wine. Well, I was wrong – the taste of Club x Butter Chardonnay Minis.” a lot like wine!”
She went on to say that the crackers “have a nice flavor on their own” but that she prefers to eat them with a cheese spread.
Sporked’s Justine Sterling had similar sentiments, giving the crackers a 7.5/10 rating.
“Have you ever wished crackers tasted like wine? Think of Club as your very own spirit because your wish has been granted,” she said.
“These new club crackers taste EXACTLY like Chardonnay – plus a little salt and a little more yeast. it’s wild It’s really something that has to be experienced if you’re kind of curious.”