Britons want to experience more than material gifts this Christmas, study finds

Britons say they want experiences and lasting memories over material gifts this Christmas, according to a study.

A poll of 2,000 adults found that one in five are planning to bring more experiences than physical items this year.

No one wants a disappointing gift


No one wants a disappointing gift

And 42% would rather receive a gift that creates a memory, rather than something that can be forgotten after a while.

For 2/3 (65%), the prediction of an event is as enjoyable as the event itself – and actually forms part of the overall experience.

And part of this prediction might be thinking they’re doing something their co-workers might be jealous of.

Indeed, just over half (53%) admit to experiencing ‘FOMO’ – the fear of missing out – when they hear about wonderful experiences others have enjoyed.


A spokesperson for Travelzoo, which commissioned the research, said: “Ownerships come and go, but memories can live on forever – and research shows that people are increasingly aware of this.

“According to this poll, half of the UK population is afraid of missing out, but by giving someone something you can take advantage of, you are less likely to lose and you give them a great memory to boot.”

Research also shows that people polled go away 25 times per week – daydreaming about the recreational experiences they’d like to have.

These include dining at specific restaurants, bobbing in the ocean and walking in the beautiful surrounding country.

Furthermore, 8 out of 10 people think it’s important to always log an experience to look forward to.

More than half (51%) think new experiences are good for a person’s mental health, and 31% say they stimulate creativity.

Another quarter think trying something new helps people better understand themselves, according to OnePoll data.

And these benefits may explain why 57% are ‘desperate’ for more exciting and new experiences in the coming year.

One driving factor for this could be hearing about other people’s experiences – indeed, 26% admit this inspires them to try new things.

A spokesperson for Travelzoo added: “Seeing what others are up to reminds us that there is a whole world out there to experience.

“Of course, after a long period of being constrained on what we can do, many will be eager to make up for lost time and execute on their 2022 plans.”

Possessions come and go but memories can live with us forever – and research shows that people are increasingly aware of this. “

A spokesperson for Travelzoo

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