LAS VEGAS – Pay-per-view gross sales from the Tyson Fury-Deontay Wilder rematch weren’t commensurate with the money and time that the promoters and tv networks invested in advertising and marketing it.
That joint pay-per-view enterprise between ESPN and FOX Sports activities produced roughly 850,000 buys in the US as soon as all of the numbers had been tabulated. That’d be massive enterprise for every other boxing match in an period besieged by piracy, simply not for an enormous heavyweight occasion that featured two undefeated fighters.
In a concerted effort to strengthen gross sales for his or her third combat Saturday evening at T-Cellular Area, Bob Arum’s High Rank Inc. and Al Haymon’s Premier Boxing Champions addressed an all-too-common criticism amongst customers by combining to speculate considerably within the all-heavyweight, pay-per-view portion of the Fury-Wilder undercard ($79.99).
Arum’s firm used its one allotted undercard slot to showcase Jared Anderson (9-0, 9 KOs), a promising prospect from Toledo, Ohio, who will field unbeaten Russian veteran Vladimir Tereshkin (22-0-1, 12 KOs) within the 10-round opener of a present set to begin at 9 p.m. EDT. The 21-year-old Anderson is listed as a 20-1 favourite, however Tereshkin is undefeated and, on paper, seems to be a step up in competitors for one among Fury’s major sparring companions for his previous two fights with Wilder.
Haymon opted to make use of his one undercard spot on the Robert Helenius-Adam Kownacki rematch. Brooklyn’s Kownacki (20-1, 15 KOs) will try and avenge his lone loss when he faces Finland’s Helenius (30-3, 19 KOs), who upset Kownacki by dropping and stopping him within the fourth spherical of their March 2020 bout at Barclays Middle in Brooklyn.
The Fury-Wilder co-feature – Efe Ajagba in opposition to Frank Sanchez – is the one pay-per-view undercard bout during which one High Rank figher (Ajagba) will oppose a PBC boxer (Sanchez). Nigeria’s Ajagba (15-0, 12 KOs) and Cuba’s Sanchez (18-0, 13 KOs) each have a lot to lose in that high-stakes 10-rounder.
“The undercard is the perfect undercard on a pay-per-view occasion that I’ve ever seen,” Arum instructed a small group of reporters after the ultimate Fury-Wilder press convention Wednesday at MGM Grand Backyard Area. “The three fights, I imply, we labored exhausting to place collectively undercard. PBC labored very exhausting to place collectively and undercard. These three heavyweight fights are gems. They’re actually, actually good fights. And the Efe-Frank Sanchez combat, 50-50 combat.
“The Helenius-Kownacki combat, individuals favored Kownacki within the first combat, Helenius beat him. That’s a terrific combat. Very pricey combat, however terrific. It’s a terrific undercard. And the undercard even main as much as the pay-per-view is terrific. We acquired the Olympic gold medalist from Cuba [Robeisy Ramirez], in a extremely good combat. Berlanga’s on the cardboard. I do know Al has some good fights on the cardboard. … So, it’s actually, actually gonna be a terrific, terrific evening of boxing.”
The nine-bout card additionally will embody two fights ESPN2, FS1, ESPN Deportes and FOX Deportes will air, beginning at 7 p.m. EDT.
Within the opener of that portion of the undercard, Philadelphia’s Julian Williams (27-2-1, 16 KOs, 1 NC), a former IBF/IBO/WBA 154-pound champion, will encounter Denver’s Vladimir Hernandez (12-4, 6 KOs) in a 10-rounder that’ll be contested at a contracted catch weight of 157 kilos. Instantly after Williams-Hernandez, Brooklyn-based knockout artist Edgar Berlanga (17-0, 16 KOs) and Argentina’s Marcelo Coceres (30-2-1, 16 KOs) will sq. off in a 10-round middleweight match.
Williams-Hernandez is PBC’s combat for that a part of the present. Berlanga-Coceres is High Rank’s bout for that portion of the cable telecast.
Arum credited his firm’s improved relationship with Haymon’s firm for this enhanced undercard.
“We’re all promoters,” Arum mentioned. “We’re all promoters. To silo off our fighters, to not take care of one another, is idiocy. We now have loads to supply Haymon, Haymon has loads to supply us, and now, thank God, everyone is seeing it.”
The 89-year-old Arum hopes this undercard helps enhance pay-per-view gross sales Saturday evening and results in higher supporting bouts for future occasions.
A High Rank fighter will battle a PBC boxer in a principal occasion subsequent on November 20, when Terence Crawford (37-0, 28 KOs) will defend his WBO welterweight title in opposition to former IBF/WBC champ Shawn Porter (31-3-1, 17 KOs) at Mandalay Bay’s Michelob ULTRA Area. Not like Fury-Wilder III, nevertheless, solely Arum’s High Rank is on the hook financially for that pay-per-view endeavor.
“I’m positive that is gonna result in us working collectively,” Arum mentioned, “like we do with different promoters, and we’ll cooperate with them they usually’ll cooperate with us.”
The undercard for Fury-Wilder II was weaker than for his or her third bout. It included former WBO junior featherweight champ Emanuel Navarrete’s Eleventh-round stoppage of Jeo Santisima, former IBF heavyweight champ Charles Martin’s sixth-round technical knockout of Gerald Washington and Petros Ananyan’s 10-round, unanimous-decision upset of beforehand unbeaten junior welterweight contender Subriel Matias.
High Rank and PBC agreed to make extra compelling, aggressive fights for the pay-per-view portion of this present.
“I feel Todd [duBoef], who’s the president of High Rank, and Bruce Binkow, acquired collectively they usually formulated that plan,” Arum mentioned. “No junk undercards. Actually good undercard. And I used to be shocked when [PBC] put Kownacki and Helenius [on the undercard]. That’s a really costly combat they usually’re paying for it.”
Keith Idec is a senior author/columnist for BoxingScene.com. He might be reached on Twitter @Idecboxing.
https://www.boxingscene.com/bob-arum-fury-wilder-iii-undercard-best-undercard-on-ppv-event-ive-ever-seen–161079 | Bob Arum: The Fury-Wilder III Undercard Greatest Undercard On PPV Occasion I’ve Ever Seen