Bed Bath & Beyond is ‘back from the dead’ with new website and app launched only weeks after it declared bankruptcy

BED Bath & Beyond relaunched its website and app just weeks after filing for bankruptcy.

The company was bought by Overstock on June 28 for $21.5 million.

On Tuesday, was relaunched


On Tuesday, was relaunchedPhoto credit: Getty Images – Getty

Now Overstock has adopted the Bed Bath & Beyond name and transformed its website.

On Tuesday, the company announced the relaunch of

This site brings together Overstock’s store and merchandise with products that Bed Bath & Beyond shoppers know and love.

“All of Overstock’s categories will be transformed and new products will be added as well,” Overstock CEO Jonathan Johnson told CNN.

I'm a Retail Pro - the truth about the post-major retailer closures retail apocalypse
Final Hours - 482 Bed Bath and Beyond stores are closing permanently, 90% turnover

The website currently has the slogan: “Welcome to a bigger, better afterlife.”

Several deals have already been advertised, including 15-20% off linens and bath items, as well as some furniture.

“Since announcing this deal, we’ve added over 600,000 new products to the site,” Johnson said.

He added that many of the new products “are branded products that people have always bought at the old Bed Bath & Beyond and expect to buy.”

But even though the company was acquired by Overstock, Johnson wanted to reassure his longtime clients at Bed Bath & Beyond that not much has changed.

“There will be the same great bed, bath and kitchen essentials, but beyond that there will be a lot more,” Johnson said.

Johnson said some changes are yet to come.

Bed Bath & Beyond filed for bankruptcy in April and has begun closing its brick-and-mortar stores.

The Overstock sale did not include physical stores, so all Bed Bath & Beyond stores must remain closed.

Aila Slisco

Aila Slisco is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Aila Slisco joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

Related Articles

Back to top button