BED Bath & Beyond relaunched its website and app just weeks after filing for bankruptcy.
The company was bought by Overstock on June 28 for $21.5 million.
Now Overstock has adopted the Bed Bath & Beyond name and transformed its website.
On Tuesday, the company announced the relaunch of BedBathandBeyond.com.
This site brings together Overstock’s store and merchandise with products that Bed Bath & Beyond shoppers know and love.
“All of Overstock’s categories will be transformed and new products will be added as well,” Overstock CEO Jonathan Johnson told CNN.
The website currently has the slogan: “Welcome to a bigger, better afterlife.”
Several deals have already been advertised, including 15-20% off linens and bath items, as well as some furniture.
“Since announcing this deal, we’ve added over 600,000 new products to the site,” Johnson said.
He added that many of the new products “are branded products that people have always bought at the old Bed Bath & Beyond and expect to buy.”
But even though the company was acquired by Overstock, Johnson wanted to reassure his longtime clients at Bed Bath & Beyond that not much has changed.
“There will be the same great bed, bath and kitchen essentials, but beyond that there will be a lot more,” Johnson said.
Johnson said some changes are yet to come.
Bed Bath & Beyond filed for bankruptcy in April and has begun closing its brick-and-mortar stores.
The Overstock sale did not include physical stores, so all Bed Bath & Beyond stores must remain closed.