ARBY’S has meats and now heat.
The fast food chain launched Diablo Dare on January 10, and the sandwich is said to be so spicy, it comes with a shake to cool your mouth.
Arby’s added the sandwich to its menu as a limited-time only item.
It calls the Diablo Dare the best sandwich on the market.
It comes in two varieties: 13-hour smoked brisket or crispy chicken.
Arby’s says this sandwich has five heat sources: ghost pepper cheese, fiery hot seasoning, fire roasted horn peppers and BBQ Diablo sauce, served on a red chipotle bread.
Patrick Schwing, marketing director of Arby, said in a statement: “This is not bread for the faint of heart.
“People in QSR (quick service restaurants) say they have a spicy option, but our research tells us that consumers are disappointed by fast food that claims to be spicy.”
To help ease the heat, Arby’s includes a complimentary vanilla shake snack to help ease a sore mouth between bites.
Diablo Dare Bread is available at participating locations through February 6.
The sandwich will cost $5.99, while the shake will typically cost $1.99.
What is Diablo TikTok Challenge?
Arby’s is launching a Diablo Dare hashtag challenge on TikTok.
Starting Tuesday, January 18, fans can go to TikTok and use branded effects filters to let their followers know how many Diablo Dare sandwiches they can eat first. when feeling relieved with a vanilla shake.
“…the heat, the numbness and the stretching combine to make Diablo Dare a real test of how hot you can stand,” said Mr. Schwing.
He added: “Arby’s is setting a new standard in spice – when we say it, we mean it.”
You can follow the challenge through #ArbysDiabloDare.
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https://www.the-sun.com/money/4440370/arbys-new-sandwich-spicy-free-shake/ Arby’s new sandwich is spicy and comes with a free vanilla milkshake