Apple makes huge leap amid slumping global smartphone market

Counterpoint Research claims that Apple is increasing its share of the declining global smartphone market.

2023 is not the year for booming smartphone shipments as it records its lowest level in a decade. The company describes the rest of the year as bleak, with a 6% decline to just 1.15 billion devices. With the global economy in shambles, iPhones are seeing a steady pace of growth compared to cheaper models.

iPhone 15

In a statement, research director Jeff Fieldhack said there was a “decoupling” between consumers buying phones and the economy and that this year will see record lows for all wireless carriers. The company says there is still a glimmer of hope in the fourth quarter, when the iPhone 15 is likely to be launched.

Fieldhack claims that Apple is closest to the top spot, with a range that shows “a couple of days” worth of sales. The iPhone 15 is expected to launch in September.


TaraSubramaniam is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. TaraSubramaniam joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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