MIKE Wolfe has proudly unveiled a new project in his career outside of American Pickers as the show’s ratings continue to plummet.
The History Channel series returned for its 25th season in July, but has had viewership issues in the weeks since.
Now Mike, 59, has shared an update on his career outside of the American Pickers lineup.
The reality star was delighted Instagram profile on Thursday to post a flyer for an upcoming event at the Speedvette Garage.
The TV personality invited fans to “cruise” with the team to a “Cars and Coffee” special in St. Columbia, Tennessee.
The ad offered “Cruise, Coffee, Ice Cream, Lunch and More!” for guests attending the event on Saturday, August 19 from 7:30 a.m. to 1:00 p.m.
Mike captioned his post: “Ride with Speedvette Garage and join us THIS SATURDAY at the next Columbia Cars and Coffee event on August 19th from 8am to 11am. LIVE music with @therevesbrothers caffeinated by @cultpersona_cwhl and powered by @eatloosewheels . See you at 801 Woodland St. Columbia, TN.
The antique collector has been pursuing other aspects of his career amid the current American Pickers ratings crisis.
Mike returned with his brother Robbie Wolfe, 62, and Danielle Colby, 47, as co-hosts for the season 25 premiere in early July.
In mid-July, The US Sun announced that ratings had spiraled downward, dropping by 100,000 viewers.
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While 918,000 viewers saw the premiere, ratings dropped to 803,000 during the July 12 episode.
Also, towards the end of the month, the US Sun reported that the July 19 episode was missing another 100,000 viewers as only 713,000 people tuned in.
With around 885,000 viewers, the ratings for the July 26 episode finally picked up a bit.
CARS AND COFFEE
Earlier this week, Mike begged fans to join him at his coffee and car event outside of American Pickers.
The presenter used Instagram to once again promote his latest project.
The 59-year-old sat in a restored vintage car and plugged in his next car Columbia cars Event.
The early morning meetup is Mike’s monthly get-together of what he calls “cars, coffee, music and like-minded people” held in Motor Alley.
“If you haven’t heard what Motor Alley is,” he explained, “it’s basically a 1947 Chevrolet dealership that we’ve probably been restoring for about five years.”
Each event takes place on the third Saturday of the month and features live music, a food truck and coffee vendors, and around 300 vintage cars.
“A lot of people from the city come here because they’re really excited about the cars and the history of transportation,” Mike continued.
“There is such a great energy here, I invite you all to be a part of it.”
In addition to his History Channel series, Mike also owns Antique Archeology with stores in Le Claire, Iowa and Nashville, Tennessee.
But customers have complained that Mike’s Nashville antique store sells items at high prices – including $18 socks and a $900 cat food sign.
The US Sun has obtained exclusive photos at the Nashville, Tennessee store showing the expensive merchandise.
In one photo, Mike was selling Gone Pickin’ socks for $18.
Another expensive item was a $900 antique Purina Chow sign, while a Pepsi-Cola sign costs $1,200.
A vintage Pepsi machine costs customers $2,200.
Other collectibles include an early toy motor for $75 and a pair of 1942 Ohio license plates for $100.
Customers have complained about high prices at the Nashville store.
A customer recently wrote on Google Reviews: “Nice place to visit. There is a lot to do and see. The prices are a bit high. But you can find items that you can’t find anywhere else.”
A second commented: “If you’re interested in buying a piece there isn’t a huge range of items to choose from. Lots of Antique Archeology merch though. Everything is overpriced. Everything.”
A third said: “Kind of disappointed…Mostly just merchandise for the show…Very few items to purchase, very expensive!”