Ambition gamifies marketing with a $15.5M raise

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Ambition, a gamified gross sales administration platform based mostly in Chattanooga, Tennessee, right this moment introduced that it closed a $15.5 million sequence B funding spherical led by funding agency Primus Capital. In response to the corporate, the infusion — which brings Ambition’s complete raised to over $20 million — will assist the startup’s ongoing progress initiatives.

Ambition occupies the gross sales efficiency administration market, which largely contains software program that turns fee plans into dashboards. Whereas helpful, cofounder and CEO Travis Truett argues that it’s a reactive method that doesn’t align with fast-paced environments the place income leaders should flip insights into actions.

“Ambition was based in 2013 previous to going by means of Y Combinator in January of 2014. Jared Houghton, Brian Trautschold, and I proceed to steer the corporate right this moment,” Truett informed VentureBeat by way of e mail. “Ambition turns all of the noise being created by gross sales instruments — comparable to Salesforce software program, gross sales acceleration, or dialog intelligence instruments — into human-centric insights that income leaders make the most of to persistently coach, incentivize, and maximize their folks. [Our] distinctive method to rep efficiency administration helps Fortune 500 and quickly rising gross sales groups alike embrace distant work and fight each worker disengagement and supervisor information overload. Ambition’s mission is to assist groups create momentum and obtain objectives within the work-from-anywhere world.”

Gamified gross sales

Ambition’s gross sales, teaching, and gamification platform syncs with current buyer relationship administration and tech stacks to ship insights. It offers structured one-on-one  and group teaching applications that combine with efficiency metrics for a abstract of each rep.

“Distant work has offered an enormous problem to income groups, as conventional teaching rituals and tradition initiatives had been damaged by leaving the workplace. Ambition has seen monumental momentum over the previous 12 months as firms prioritize the way forward for partaking, teaching, and creating our most treasured useful resource: expertise. The chance for Ambition is to personal the burgeoning rep efficiency administration house — a important cornerstone of the big gross sales enablement class,” Truett added.

The gross sales efficiency administration market was valued at $3.19 billion in 2020 and is expected to climb at a compound annual progress price of 13.09% between 2021 and 2026. Past startups like Mindtickle, Ambition competes with Ascent (formerly LevelEleven and Geopointe) for patrons investing in gross sales gamification software program.

“Ambition offers a brand new alternative to permit visibility into the impression of an organization’s gross sales teaching applications, and even the effectiveness of managers on their staff’ efficiency. By monitoring ‘attribution’ of teaching, gross sales enablement leaders can gauge applications and alter to maximise rep outcomes,” Truett mentioned. “Many Ambition prospects have lots of of managers, so making a reporting and insights layer on the impression that variables like teaching discussions, coaching content material, administration course of, or check-in cadences are having on particular person staff results in huge implications.”


Above: Ambition’s gross sales gamification and administration platform.

Picture Credit score: Ambition

There’s proof to recommend that gamification works. In a TalentLMS survey, 89% of individuals mentioned that when their work was gamified, they had been extra productive at work. One other study discovered that video games within the office can improve an worker’s capability to be taught new abilities by as much as 40%.

“Ambition focuses on massive gross sales groups at enterprise firms or quickly scaling organizations. At present, we’ve over 160 prospects, lots of which with lots of to 1000’s of customers on Ambition,” Truett mentioned. “The pandemic and distant work accelerated the office transformation we’ve believed in for years — which is one the place work-from-anywhere is regular and fascinating and cultivating expertise is important. The enterprise has continued to speed up this 12 months, with momentum each on the brand new brand facet and speedy growth to new enterprise models — comparable to buyer success — in our current prospects.”

Ambition says it doubled its consumer base of Fortune 500 organizations during the last 12 months. To assist the expansion, the corporate employed 26 new staff throughout its workplaces in Chattanooga, Nashville, and Atlanta, bringing its workforce to 67. Ambition plans to make use of 85 folks by the tip of the 12 months.


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