As Amazon looks to boost sales at its brick-and-mortar stores, the company is rolling out nationwide Prime Day discounts a week early — but only for eligible shoppers.
Across the country, hundreds of retailers are closing as brick-and-mortar stores struggle amid a rising trend dubbed the “retail apocalypse.”
Partly because of this, Amazon has halted plans to expand its physical store fleet under the Amazon Fresh brand.
However, the e-commerce company still has a plan to boost sales traffic — by offering the massive discounts that Amazon Prime Day is known for on its online marketplace.
Next week, Amazon is offering the July 11-12 sales, but Amazon Fresh is already running the discounts for the days leading up to the company-wide sale.
The only caveat remains that you must be a Prime member to lock in the savings.
From July 6-10, Prime member customers who spend more than $50 at Amazon Fresh stores will receive a 20 percent discount on all in-store purchases.
And what’s even more exciting for regular Amazon Fresh shoppers, you can earn 25 percent off purchases of $50 and over.
That’s just the beginning of the savings potential, though, as Amazon has also announced it will discount certain groceries and offer “buy-for-one” deals.
Prime Visa cardholders can also get 6 percent back on all Prime Day purchases at any Amazon Fresh location.
So it might be worth signing up for the card, especially since the company has confirmed that anyone who applies for a Prime Visa by July 26 will receive a $200 Amazon gift card.
Operating as a tech-advanced convenience store alternative to Amazon Fresh, all Amazon Go stores will offer the same deals in July, both on Prime Day and leading up to it.
The company said those who spend more than $10 in stores will receive $5 cashback on their next shopping spree.
Amazon is also extending deals to Whole Foods Market, one of its acquired companies.
In celebration of Prime Day, the grocer is offering 35 percent off ice cream and frozen desserts through July 18, and 25 percent off hot dogs from July 12-18.
Whole Foods was bought by Amazon for $13.7 billion in 2017.
Amazon’s physical storefronts have struggled to keep up with financial expectations as brick-and-mortar retailers shrink and shoppers shift to online shopping entirely.
In early 2023, Amazon announced it would be closing several Amazon Go locations and not opening any more Amazon Fresh stores in the near future.
“We won’t be expanding physical Fresh doors until we have the equation of differentiation and commercial value that we like, but we’re optimistic we’ll find that in 2023,” CEO Andy Jassy previously said, according to Business Insider .
Prime Day is an attempt to reverse these sales trends.
Last year, Prime members bought more than 300 million products during the event and the company has seen a huge increase in spending since the inception of the first Prime Day in 2015.
To date, Amazon operates around 40 Fresh stores across the country.
Amazon’s Prime Day isn’t the only big savings for the company in July.
A Raymate Bluetooth speaker is offered on the Amazon website with a whopping 77 percent price drop.
While the speaker’s original price was $76.63, the discounted price is $22.97, saving buyers $53.66.
It features a 3600mAh high-capacity battery, which according to the product description provides more than 15 hours of playtime.
The speaker also features a USB-C charging port.
The Insignia 50-inch F30-class LED 4K UHD Smart Fire TV is also on offer.
The Fire TV originally cost $350 but has been discounted to $199.
But other companies are also holding summer savings campaigns.
Macy’s has started its Black Friday in July sale.
That means shoppers can get 75 percent off select items from July 6-12.
“From jewelry to handbags, homeware, shoes, watches and more, shoppers can get irresistible deals on must-have products that will make this summer truly unforgettable,” the company wrote in a press release about the event.
Sales are limited to in-store purchases, curbside pickup, online purchases with in-store pickup, online purchases with in-store delivery, and same-day delivery with DoorDash.
Target also announced its Target Circle Week July 9-15.
If you’re one of the lucky Target Circle members, you can snag deals starting at $1.
Walmart also halved the cost of its subscription program.
Also, check out the full list of Amazon device deals for this Prime Day.