Aldi admits ‘that’s embarrassing’ after shopper points out a product gaffe and company has to issue an apology

ALDI has responded to a customer’s complaint after the shopper pointed out an important omission.

In a conversation on X (formerly known as Twitter), Aldi apologized for its mistake.

Aldi shoppers took to social media to denounce the brand's alleged failings


Aldi shoppers took to social media to denounce the brand’s alleged failingsPhoto credit: Getty

The customer said he purchased a bag of frozen wild-caught flounder but found nothing in the bag.

Unimpressed by the bag’s light weight, the customer bought the food anyway.

“I think you forgot to put the fish in the bag before sealing it,” the customer said of his purchase.

The X post contained two pictures of the packaging without any contents.

Aldi responded to the complaint with an emoji showing someone slapping their forehead with the palm of their hand.

“Well, this is embarrassing,” the company wrote.

“Please return the product at your convenience for a full refund and replacement product under our Twice as Nice Guarantee.

“Thank you and sorry for the inconvenience!”


Aldi has made several complaints on its social media pages – the company is making strong efforts to respond to customers’ concerns.

Dozens of customers have criticized the brand’s move to self-checkout stations at the front end of the store.

Customers have complained about the technology’s alleged loss of jobs, the time it takes to self-police, and its apparent inaccessibility.

Aldi often responds to customer complaints and contacts its customers.

“You can still use a cashier if you prefer,” the brand said in an interaction on X.


Aldi fans in the South East have rejoiced as the brand took a huge step to expand into the market.

In August, Aldi bought Winn-Dixie and Harveys supermarkets.

The move brought 400 new stores under Aldi’s wing.

“Like ALDI, Winn-Dixie and Harveys Supermarket have a long history and many loyal customers in the Southeast, and we look forward to serving them for years to come,” Aldi CEO Jason Hart said in a statement at the time.

The purchase allowed Aldi to gain a foothold in previously under-tapped markets in Alabama, Florida, Georgia, Louisiana and Mississippi.

Some Winn-Dixie and Harveys stores will be rebranded under the Aldi logo.

The US Sun reports other Aldi stories – here’s how one family bought a week’s worth of groceries for $45.

Shoppers are also praising this new Aldi find.

Aila Slisco

Aila Slisco is a Dailynationtoday U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Aila Slisco joined Dailynationtoday in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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