Activists call for EU ban on fossil fuel advertising


THE HAGUE, Netherlands (AP) — A coalition of greater than 20 environmental and local weather teams launched a marketing campaign Monday calling…

THE HAGUE, Netherlands (AP) — A coalition of greater than 20 environmental and local weather teams launched a marketing campaign Monday calling for a ban on fossil gasoline promoting and sponsorship throughout the European Union, much like bans on tobacco promoting.

Greater than 80 Greenpeace activists blocked the doorway to Shell’s oil refinery within the Dutch port of Rotterdam to attract consideration to the launch of the European Residents’ Initiative calling for the promoting ban.

The motion comes lower than a month earlier than the beginning of the United Nations local weather summit, COP26, in Glasgow. The 12-day summit goals to safe extra bold commitments to restrict world warming to nicely beneath 2 levels Celsius, with a objective of maintaining it to 1.5 levels Celsius in comparison with pre-industrial ranges.

Activists used floating cubes emblazoned with fossil fuel-linked commercials to dam the doorway, together with the protest ship Beluga II, with the phrases “Ban Fossil Gas Promoting” strung between its two masts. Activists additionally climbed a 15-meter (yard) oil tank and connected commercial posters subsequent to Shell’s emblem.

“I grew up studying indicators about how cigarettes kill you, however by no means noticed related warnings in petrol stations or gasoline tanks. It’s scary that my favourite sports activities and museums are sponsored by airways and automotive firms,” Chaja Merk, an activist on board the Greenpeace ship, mentioned in an announcement launched by the group. “Fossil gasoline adverts belong in a museum — not sponsoring them.”

Shell mentioned the corporate is investing billions of {dollars} in “lower-carbon vitality. To assist alter the combination of vitality Shell sells, we have to develop these new companies quickly. Which means letting our clients know by way of promoting or social media what lower-carbon options we provide now or are creating, to allow them to swap when the time is true for them.”

Police moved in to interrupt up the demonstration, boarding the Beluga II and detaining activists. Extra had been detained on the oil tank. In whole, 22 activists had been arrested and an additional 32 issued with fines, police mentioned.

Shell mentioned it respects the suitable to peaceable protest, “whether it is completed safely. That isn’t the case now. The demonstrators are illegally on our property, the place strict security protocols apply,” the corporate mentioned.

Requires fossil gasoline promoting bans are gaining traction. Earlier this yr, Amsterdam imposed a ban within the metropolis’s metro community on advertisements linked to what it known as “fossil merchandise” comparable to gas-powered automobiles and low-cost airline tickets. The municipality known as the transfer a primary step in a wider transfer to take away such advertisements from the Dutch capital’s streets.

The marketing campaign for a legislation banning advertisements linked to fossil fuels throughout the EU wants to collect 1 million verified signatures in a yr. If it succeeds, the EU’s govt Fee has to take a look at the request, however shouldn’t be obliged to take motion.

“This laws would improve public consciousness of merchandise and applied sciences which are liable for local weather change and different environmental and well being harms,” the environmental coalition mentioned on its web site.

Coinciding with the launch, Greenpeace’s Dutch department printed a report accusing main vitality firms of enormous scale “greenwashing” of their promoting campaigns — defining the time period as “as a mixture of each fossil gasoline firms’ commercials selling genuinely local weather pleasant initiatives, in addition to their commercials that promote false local weather options as ‘inexperienced.’”

The examine analyzed greater than 3,000 advertisements on social media by six vitality firms and concluded that 63% amounted to greenwashing.

“We will confidently say that every one the businesses within the dataset are greenwashing, as their commercials don’t precisely mirror their enterprise actions — both by way of an over-emphasis on their ‘inexperienced’ actions, or an under-emphasis on their fossil gasoline actions,” the report mentioned.


Learn all AP tales about local weather change points at

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Aila Slisco

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