Why are personalized business cards popular? 6 reasons they are a must-have

In today’s world, businesses have become quite competitive. As a result, every brand wants to make a name for itself and is trying to figure out the best ways to do so.

However, even now, handing out business cards is a great way to increase your client base.

Did you know that a company’s sales can increase by 2.5% for every 2000 business cards?

Well, if your brand doesn’t have a business card yet, then these are some of the important reasons why you must start printing out cards now!

1. You can give out contact easily and be remembered

The main purpose of handing out business cards is to make your clients aware of your brand. A business card typically has basic information about your brand, the company’s name and logo, a tagline, and other necessary details.

If you simply talk to potential clients and tell them about your company, they’ll forget about it within minutes.

But giving them a personalized business card will make them remember your business for a long time.

So the next time someone wants to do business with you, they can quickly give you a call or visit your website!

2. Your company becomes unique

Another reason why you must print personalized business cards is to make your brand stand out among similar ones.

After all, if you’re a new business owner, you’d want your company to start making a few sales as soon as possible, right?

So when you give your clients a creative business card with visually-pleasing designs, they will understand that your business is much more than a simple give-and-take policy.

Moreover, if you add a few polite words and gestures along with card-giving, you will certainly receive many new customers quickly!

3. They make you look professional

If an interested customer asks for your company’s contact details, you won’t look good scrambling around for a piece of paper and pen.

It makes you look ill-prepared and reduces your chances of converting that potential client into a sure one.

Instead, giving them a business card will make you look professional and prepared.

When you’re ready with a bunch of business cards, you also let others know you’re experienced in networking and forming strong connections.

And if your company cares enough to make such lovely cards, your customers will surely be impressed.

4. They make a statement in the business culture

In many parts of the world, giving and receiving business cards is considered to be a form of good business ethics.

For example, in Asian cities like Hong Kong, giving someone a business card after giving theirs to you is customary. If you don’t, then you’ll surely lose that client.

Similarly, Japanese businesspeople and customers judge your entire business based on the card’s paper quality, printing, and other finer details.

If they see your logo and company name displayed prominently and not in the generic style, they instantly have a good impression of your business.

5. They will always stand out in a stack

Even though strategies like email marketing or social media campaigns are gaining popularity, business cards still have their good old charm.

Not everyone actually checks their smartphones all the time, so this is when business cards can be useful.

And this is even more relevant for clients who are not very familiar with the nitty-gritty of technology.

Perhaps you yourself might still use a few business cards instead of storing all the company’s information on your phone or laptop!

If you’re interacting with a client who doesn’t have a smartphone, then business cards are the way to go. And if it’s personalized, it will always stand out from the rest and attract your business!

6. They are affordable

Most business owners falsely believe that personalized business cards are unnecessary and costly.

You might have to pay a little extra to design some sleek and fancy cards, but in the long run, the pros outweigh the cons of carrying the cards.

Most business cards cost just a dollar per card, and if you buy from the same printing shop, you might even get a big discount!

Moreover, you can always customize and choose colors that suit your budget.

For example, if you want your cards to look minimalistic, you’ll spend less money since the colors chosen will be basic ones.

Over to you…

If you don’t have personalized business cards for your company yet, what are you waiting for?

Go contact your nearest card-printing shop. Discuss their services for custom business cards. Then, find the one that suits your business and make the best impression!