EXPERTS have uncovered seven “money traps” at Walmart and areas of the store you might not want to shop in on your next trip.
The so-called “secret cash traps” are tricking customers into spending more than they originally intended, experts say.
In an article for GoBankingRates, author Jordan Rosenfeld explains why not all deals you come across at Walmart are “good” deals.
Some psychological tactics seem to have been used in marketing to encourage you to spend more money in stores.
The smell of baked goods is one way the retail giant reportedly uses it to attract people.
While all Walmart stores don’t have a bakery, those that do usually place them strategically in front of the store.
“Stores that have a bakery front and center are more likely to attract customers with their delicious smells and the emotional bonds that come with them,” said the American Baker’s Association.
Walmart’s shopping carts appear to be larger than the average shopping cart, encouraging customers to spend more.
According to Mashed, when a customer sees a good deal on large items that fit in their shopping cart, they’re more likely to buy it.
‘EVERYDAY LOW PRICES’
Walmart is known for their “everyday low prices” and they don’t want their customers to forget that.
Mashed reported that stores can have up to 100 signs advertising their “daily low prices”.
When customers see this promotion, they will eventually associate the idea of value-for-money items with Walmart.
Walmart reportedly deliberately places popular items at the back of their stores to encourage walk-in traffic.
Though every store is different, a store could be as large as 260,000 square feet, according to 24/7 Wall Street.
The more you walk through the store, the more inclined you are to buy something.
The quick sale, known as rollback, offers short-lived discounts on items for customers.
Customers should not assume that items with a rollback sign will be on sale for long, so it is better to purchase them at a lower price rather than wait.
Walmart reportedly uses the “Action Alley” strategy, which involves a wide, aisle-shaped plaza across the store with designated locations that house many low-priced items.
The retail giant tried to get rid of these areas due to customer complaints of clutter, but reportedly saw sales drop, according to the GoBankingRates article.
The company is now using the marketing tactic in high-traffic areas.
LAST MINUTE REQUIREMENTS
The article also claims that Walmart uses the ideal of “last-minute needs” to its advantage.
According to Business Insider, Walmart is known for putting “impulse buy” items at checkouts.
Items such as sweets, small toys and magazines can be found there and customers seem to realize that they “need” them just before they check out.
https://www.the-sun.com/money/5753506/walmart-shopping-sections-marketing-cash-traps/ 7 areas you should never spend your money on at Walmart – the store’s secret money traps revealed